After testing the waters for a modern coachbuilding service with the 1-off Sweptail unveiled in Y 2017, Rolls-Royce is now ready to establish a standalone division catering to well-heeled clients looking for a unique vehicle.
Recently, Rolls-Royce CEO Torsten Müller-Ötvös confirmed the new division as Rolls-Royce Coachbuild and said it will be able to create a unique vehicle to a customer’s exact requirements.
“We are able to offer our customers the opportunity to create a motor car in which every single element is hand-built to their precise individual requirements,” he said.
The Sweptail is estimated to have cost its owner close to $12.8-M. That’s a lot!
There is a lot involved, though. Coachbuilding is the practice of using a donor chassis on which to build a unique body and interior. It is actually how cars were largely built in the early era of the automobile, including at Rolls-Royce.
The modern coach-built cars from Rolls-Royce will be based on the automaker’s aluminum space-frame platform that debuted in the latest Phantom and has since made its way into the Cullinan and Ghost. A space-frame instead of a typical unibody structure means unique bodies can be created.
The platform was also designed to be scalable, with the bulkhead, floor, cross-member and side sills all capable of being stretched or shrunk to suit a design. The height of the platform can also be adjusted.
More details on Rolls-Royce Coachbuild will be announced shortly. Stay tuned…
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