The Protect Protocol is an open, cross-chain standard for decentralized communication of trust-related concerns around NFTs
DeviantArt has successfully developed their own Web3/NFT Protect Protocol to prevent any stolen art being illegal sold within Web3 sites and protect artist worldwide. DeviantArt marked this achievement as leap ahead from standard Web2 protocol, giving artist allow to send and file and DMCA against any NFT Thief online.
In August 2021, DeviantArt launched DeviantArt Protect, which safeguards artists from art theft in Web3. It has indexed over 400M NFTs from across 9 blockchains, and communicated over 329,000 NFT infringement claims. The Protect Protocol is an extension of DeviantArt Protect, designed to be an open, cross-chain standard for decentralized communication of trust-related concerns around NFTs. As a permissionless standard, the Protect Protocol will allow all participants in the Web3 NFT ecosystem to share information about NFT issues, such as art infringements, market manipulations, rigged wallets and malicious smart contracts.
The Protect Protocol upgraded beyond legacy Web2 standards and systems for ensuring verification and trust online, like KYC (Know Your Customer) for Web2 marketplaces and DMCA (Digital Millennium Copyright Act) for digital rights management. In the context of the decentralized web, these mechanisms are often not enough due to the anonymity of user wallets and the permanence of minting tokens to blockchain, leaving creators and consumers vulnerable to bad players, fraud and theft in Web3.
The Protect Protocol introduces a new layer of checks and balances for Web3, allowing players and platforms to communicate claims about particular NFT contracts with one another. For example, participants can share claims regarding NFT infringements, washtrading or rugpulls, as well as claims regarding verification of NFT creators and smart contracts. Each claim can be responded to via the Protect Protocol by other players in the space, acknowledging or refuting those claims. This enables the Web3 ecosystem to share their knowledge about legitimate or malicious NFTs, creating a safer and more trusted web for all.
“At DeviantArt, we’ve seen our users suffer at the hands of bad actors in Web3 through art infringement and theft, instead of enjoying the promise and opportunity that Web3 holds for creators,” said Moti Levy, CEO of DeviantArt. “Artists are doubly punished, first through the theft of their work, and then again by having to file endless DMCA reports to multiple NFT marketplaces. A decentralized web does not mean a defenseless web. The onus of dealing with bad players and thieves should not be put on creators alone – the creator platforms and ecosystem have a responsibility to make Web3 safe and secure. That is why we are establishing the Protect Protocol. Critical information about NFT trust issues should be open and available to all.”
To streamline integration process for marketplaces and other DApp developers, DeviantArt is also developing a public HTTP API to expose Protect Protocol functionality. The Protect Protocol website will publishes all the NFT claims and responses communicated via the protocol and provides open access to all the claims’ data which can be downloaded. The website also provides API documentation for the Protect Protocol.