Shayne Heffernan

The Allure of Small Luxury Fashion Brands: Exclusivity Matters

Multinational luxury fashion houses, with their sprawling global empires and extensive advertising campaigns, often find themselves walking a delicate tightrope…

S. Jack Heffernan Ph.D S. Jack Heffernan Ph.D

Paris Fashion Week: American Celebrities, Not French Fashion

While the echoes of Milan Fashion Week still linger, Parisian streets pulsate with anticipation for its louder, brasher cousin. The…

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Dolce and Gabbana addition of Kim Kardashian has damaged their luxury image

There are mixed opinions on whether Dolce and Gabbana's addition of Kim Kardashian has damaged their luxury image. Some people…

S. Jack Heffernan Ph.D S. Jack Heffernan Ph.D
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