“On 16 June Ferrari will unveil its EV strategy, but it warns that its priority is to give its clienti what they want” — Paul Ebeling
I have worked with Ferrari for decades, the Scuderia does things its own way and at its own pace. The iconic Italian manufacturer of luxury supercars has chosen to advance in stages in the race for electric cars, despite the current EV mania and CO2 restrictions.
Ferrari has not unveiled an electric vehicle, it has preferred to develop and integrate hybrid cars. Ferrari currently sells 3 hybrid models: SF90 Stradale, Spider and 296 GTB.
There is a clear trend, and Ferrari will work on an electric vehicle and you will see the strategy line up soon. CEO Vigna told analysts during the earnings call that “Electrification is one technology like the digitalization that we will harness always in our unique Ferrari way.”
Adding, “I believe that the electrification is a way – is a technology, the way that can help our brand to keep it the pace with the time. That’s what I believe.” CEO Vigna warned that Ferrari’s priority was to listen to its customers above all else.
Ferrari is not going to go head long into electric vehicles even if the manufacturer will devote an US$915-M to EV investments this year.
Purists liken Ferrari to a brand with powerful engines, and we believe that abandoning them would be heresy. The idea of a Ferrari without a roaring and emblematic V8 or V12 engine makes us aficionados cough.
But the automotive Aristocrat brand may have no choice, as the future of automotive mobility points toward electric cars now. Ferrari wants to be able to attract this new clientele and is readying for the metaverse.
Ferrari is The Aristocrat of the automotive sector.
Ferrari is 1 of the most recognizable brands in the world, even becoming the world’s strongest luxury brand in Y 2021, according to Brand Finance. Its Brand Strength Index scored 93.9 pts out of 100 and has a brand strength of AAA+.
Our overall technical outlook is still Bullish, all Key indicators are Bullish long-term. Ferrari reported strong earnings for Q-3 on 3 November and did the same for Q-4 and F-Y 2020 as reported on 2 February.
Ferrari closed Friday at 230.13 within its 52 wk range of 127.73 – 275.30 in NY, down from its all time closing high at 275.30 on 22nd November.
Key technical indicators are Bearish in here. The candlestick pattern indicated the confirmation of the break out at 196.01 on 3 November and confirmed.
The Key resistance is at 242.59, the Key support is at 222.50, our Key technical indicator is Neutral.
Societe Generale places a Street high price target of $290 on RACE as compared to the average sell-side price target at 195.93. Most Street analysts still do not know how to view Ferrari.
Morgan Stanley called out $RACE a “sleeper” EV play as the firm can justify more than 100% of the company’s value with its ICE business. MS’s new price target of $350 reps more than 35% Northside potential for shares and is above the average analyst 1 yr target is at 208.64.
MS automotive analyst says, “Longer term, we see scope for Ferrari to offer a range of EV products at potentially higher prices than the average selling price of today’s Ferrari, while leveraging economies of scale on higher volumes.“
Note: At the beginning of Y 2020 I called RACE at 230 by year’s end, the stock was trading at 165.22 on 1 January 2020, on 29 December 2020 it marked 233.66 intraday, an all time high
The Maranello Outfit’s shares were raised to Buy from Hold at HSBC, and Buys at Morgan Stanley and Bank of America.
UBS is now calling the stock at 365. I have not seen any other Street downgrades.
Ferrari will continue to create value in the long term as it becomes the world’s 1st Super Luxury brand.
Ferrari is a quality 1st long term luxury products investment, BAML raised its call to 270 long term.
I have raised my long term target to 375, a Strong Bull call, the strongest on the Street and am holding the mark during this recent profit taking, and seeing RACE as a buying opportunity.
Ferrari has an average rating of Buy and a consensus target price at 208.29.
Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I am calling it 375 long term, the Top call on the Street, and adjusting it to 250/share short term.
A number of large investors have recently bought shares of RACE, and Ferrari continues to buy back its stock in here.
The stock is considered defensive in the sector.
Have a prosperous week, Keep the Faith!
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