Home Asia BLACKPINK: A Comprehensive Insight Jennie’s ODD ATELIER

BLACKPINK: A Comprehensive Insight Jennie’s ODD ATELIER

by Li Kim

BLACKPINK, a South Korean girl group formed by YG Entertainment, has taken the global music scene by storm since its debut. Comprising four immensely talented members—Jisoo, Jennie, Rosé, and Lisa—BLACKPINK has garnered an extensive fan base worldwide, achieving unprecedented success and recognition. Renowned for their captivating performances, powerful vocals, and trendsetting style, BLACKPINK has become a cultural phenomenon, transcending boundaries and setting records.

Unprecedented Record Sales

Since their debut, BLACKPINK has consistently shattered records and set new benchmarks in the music industry. With multiple chart-topping hits, blockbuster music videos, and critically acclaimed albums, the group has amassed significant total record sales, solidifying their position as one of the best-selling girl groups globally. Their influence extends beyond music, with each member contributing unique talents and perspectives that resonate with fans across diverse demographics.

Spotlight on Jennie

Among the members, Jennie has emerged as a standout artist, captivating audiences with her distinctive style, charisma, and versatility. Her contributions to BLACKPINK’s success are undeniable, with her solo endeavors further highlighting her prowess as a performer and entrepreneur.

Jennie’s Solo Label: ODD ATELIER

In a recent announcement on her Instagram, Jennie revealed her ambitious solo venture by establishing her label, ODD ATELIER, signaling a new chapter in her illustrious career. “I will try to stand on my own this year by setting up the company OA (ODD ATELIER),” she expressed, showcasing her determination to explore new avenues and creative pursuits. The collaboration with her mother in setting up the label underscores her commitment to fostering innovation and artistic freedom.

Renewed Commitment to BLACKPINK

While embarking on her solo journey, Jennie remains dedicated to BLACKPINK, as evidenced by the group’s decision to renew their contracts with YG Entertainment for future group activities. This strategic move ensures that fans can anticipate more collaborative projects and mesmerizing performances from BLACKPINK, further cementing their legacy in the music industry.


In summary, BLACKPINK continues to redefine the parameters of global stardom, with each member contributing uniquely to the group’s unparalleled success. Jennie’s establishment of ODD ATELIER reflects her entrepreneurial spirit and dedication to exploring diverse artistic avenues. As BLACKPINK and its members continue to captivate audiences worldwide, one thing remains certain: their influence, innovation, and impact will continue to shape the future of music and entertainment.

Stay tuned for more updates on BLACKPINK, Jennie’s solo endeavors, and their collective journey in the global music landscape.

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