Home 2022 Rolls-Royce Prepares its Spirit of Ecstasy for the Electric Future

Rolls-Royce Prepares its Spirit of Ecstasy for the Electric Future

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Perhaps the most prestigious and recognizable motorcar mascot is Rolls-Royce’s Spirit of Ecstasy, aka, the Flying Lady, the figurine is now 111 yrs old and, to mark the occasion, Rolls-Royce has redesigned her.”— Paul Ebeling

Throughout the marque’s history, the hood ornament has seen several iterations and modifications, but none as significant as this, Rolls-Royce says in a statement. Marking the 111th year since the Spirit of Ecstasy was officially registered as intellectual property of Rolls-Royce, the company has given a figurine a redesign that will make her the most aerodynamic yet and, as such, a perfect fit for the most aerodynamic Rolls-Royce to come, the all-electric Spectre.

The redesigned Flying Lady may look the same. But, to the Rolls-Royce connoisseur, her stance is different: it is lower and more aerodynamic, with the robes flying behind her in a slipstream given a more realistic look. The figurine is now “braced for speed,” with one leg in front of the other and bent lower at the waist, which translates into a shorter silhouette, and her eyes “focused eagerly ahead.”

Rolls-Royce say that the changes bring the Spirit of Ecstasy closer to how original creator, illustrator and sculptor Charles Sykes imagined her. They also turn her into a perfect match for the upcoming, all-electric, aerodynamic Spectre, with a drag coefficient of just 0.26 in early prototypes, according to wind tunnel tests.

“The Spirit of Ecstasy is the most famous and desirable automotive mascot in the world,” Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, says in a statement. “Like our brand, she has always moved with the times while staying true to her nature and character. In her new form she is more streamlined and graceful than ever before – the perfect emblem for the most aerodynamic Rolls-Royce ever created, and for gracing the prow of our bold electric future.”

The new mascot will appear on the 2023 Spectre and all future models.

Rolls-Royce Motors is a unit of BMW Group (OtherOTC:BMWYY)

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Paul A. Ebeling, a polymath, excels, in diverse fields of knowledge Including Pattern Recognition Analysis in Equities, Commodities and Foreign Exchange, and he is the author of "The Red Roadmaster's Technical Report on the US Major Market Indices, a highly regarded, weekly financial market commentary. He is a philosopher, issuing insights on a wide range of subjects to over a million cohorts. An international audience of opinion makers, business leaders, and global organizations recognize Ebeling as an expert.