“Montblanc and Ferrari have come together to celebrate the ingenuity and passion of Enzo Ferrari the founder of the the Prancing Horse“–Paul Ebeling
Montblanc has launched the Great Characters Enzo Ferrari Edition, which pays tribute to the life and legacy of Enzo Ferrari.
Enzo Ferrari was a racing driver who would become an entrepreneur and founder of the Scuderia Ferrari, which eventually evolved into the Ferrari automobile company that we all know today.
Montblanc and Ferrari both share the same ethos which is the passion for craftsmanship and innovation. With that passion, Montblanc created 3 different writing instrument editions that tell the story of the founder’s life and work.
Ferrari racing cars are more decorated than any other marque, having participated in every Formula One World Championship since its inception. To date, its Scuderia Ferrari team is also the most successful team in the Formula One racing competition.
The design details of the special edition writing instruments evoke the achievements and character of Enzo Ferrari. The colour of the precious resin of the cap and barrel is inspired by the Ferrari’s signature red called the “Rosso 70 Anni”. The cone is engraved with 2 dates, 1 of which is the birth of Enzo Ferrari, and the other, his 1st victory on a race track.
The Montblanc emblem at the top of the pen in yellow resin represents the color of the city of Modena. Finally, the ring on the cap features an engraving saying “OFFICINA MECCANICA ALFREDO FERRARI”, a reference to Enzo Ferrari’s father’s workshop and birthplace.
Y 1898 not only marks the yr of Enzo Ferrari’s birth but also represents the number of pieces the Great Characters Enzo Ferrari Limited Edition 1898 pen made. The pen features a cap and barrel made from metal that is inspired by the surface of the original Ferrari 125S engine. The cone also has dates engraved on it. And it references the production of Enzo Ferrari’s first car at his Maranello factory, as well as the date of the 1st victory for a Ferrari-branded car.
As a testament to the importance of Maranello, the ring on the cap top is embossed with the address of the factory. The nib is made of 18-carat solid gold and is also rhodium-coated. The pen is embellished with a Ferrari 250 GTO wheel, one of the most famous Ferrari cars, as well as the word “Commentadore” a nickname for Enzo Ferrari.
With this new edition, Montblanc celebrates the unrelenting passion that drove Enzo Ferrari to create one of the greatest brands in the world associated with prestige and victory.
The Montblanc Great Characters Enzo Ferrari Edition is available at Montblanc boutiques worldwide and online. For more information, visit Montblanc’s website here.
Ferrari is The Aristocrat of the automotive sector.
Ferrari is 1 of the most recognizable brands in the world, even becoming the world’s strongest luxury brand in Y 2021, according to Brand Finance. Its Brand Strength Index scored 93.9 pts out of 100 and has a brand strength of AAA+.
Our overall technical outlook is still Bullish, all Key indicators are Bullish long-term. Ferrari reported strong earnings for Q-3 on 3 November and did the same for Q-4 and F-Y 2020 as reported on 2 February.
Ferrari trades at a 61% premium to luxury brands, but at a discount to leader, Hermes, as it has more opportunity to grow via: new customers, new segments and geographically in China & Asia-Pac with its world renowned brand and a 12+ month customer orderbook.
Have a prosperous day, Keep the Faith!