Home 2022 Luxury: Dear Friend of the Concorso

Luxury: Dear Friend of the Concorso


#luxury #Concorso #LakeComo #chronograph

We are very much looking forward to a wonderful weekend celebrating the most fascinating Historic Cars at the Concorso d’Eleganza Villa d’Este. Out of the many superlative highlights offered by the event, the award ceremony will certainly remain a very special memory. The focus there will be on the Best of Show car and on the prize earned by the winner of the main award category: a special edition of the 1815 CHRONOGRAPH, a unique timepiece from our partner A. Lange & Söhne.

The fact that a chronograph was chosen as the Trofeo BMW Group “Best of Show” is no coincidence. The historic connection between motor sport and timekeeping is especially expressed in this specific type of watch. Surely that’s reason enough to take a closer look at Lange´s astonishing chronographs and marvel at their diversity, design and sophisticated technology.


Right at the very beginnings of motor sport around the end of the 19th century, watches with a chronograph function were used to measure time intervals. This is one of the reasons why chronographs are still often regarded as the epitome of a sporty wristwatch.

Chronographs have a long-standing tradition at A. Lange & Söhne. Born more than 200 years ago, Ferdinand Adolph Lange crafted his first chronograph in 1868. It had a single pusher that allowed the chronograph hand to be started, stopped and reset to zero. After the successful presentation of the first four wristwatches in October 1994 following the brand´s rebirth, a proprietary chronograph calibre was the top priority of A. Lange & Söhne’s product developers.

The DATOGRAPH was finally introduced in 1999 and since then chronographs rank among the flagship products of the manufactory based in Saxony.Depending on the chronograph model, different time intervals and intermediate times can be measured.

The following three models demonstrate that A. Lange & Söhne is continuously raising the bar for functionality and aesthetics. Innovations such as the precisely jumping minute counter, flyback function and rattrapante function enabling measurement for up to twelve hours give Lange chronographs a special position in the world of precision watchmaking.

With our very best regards,
Your Concorso d’Eleganza Villa d’Este Team

BMW AG | BMW Group Classic | Concorso d‘Eleganza Villa d‘Este | Petuelring 130 D-80788 Munich, Germany | Commercial register Amtsgericht München Registergericht, HRB 42243.

Value-added tax identification no.: DE129273398
Chairman of Supervisory Board: Norbert Reithofer

The legal representatives of BMW AG are the members of the Board of Management (Oliver Zipse (Chairman), Ilka Horstmeier, Milan Nedeljković, Pieter Nota, Nicolas Peter, Joachim Post, Frank Weber).

Have a happy, prosperous weekend, Keep the Faith!

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Paul A. Ebeling, a polymath, excels, in diverse fields of knowledge Including Pattern Recognition Analysis in Equities, Commodities and Foreign Exchange, and he is the author of "The Red Roadmaster's Technical Report on the US Major Market Indices, a highly regarded, weekly financial market commentary. He is a philosopher, issuing insights on a wide range of subjects to over a million cohorts. An international audience of opinion makers, business leaders, and global organizations recognize Ebeling as an expert.