Home Crypto Live Nation Unveils Live Stubs™ Digital Collectible NFT Ticket Stubs

Live Nation Unveils Live Stubs™ Digital Collectible NFT Ticket Stubs

by S. Jack Heffernan Ph.D

 Live Nation Entertainment (NYSE: LYV) today announced the company will be collaborating with artists to give fans digital collectible NFT ticket stubs called Live Stubs, which will be included with tickets on select Live Nation shows in North America. In an industry first, Live Nation’s Live Stubs digital collectible NFTs will mirror the unique section, row, and seat of each ticket purchased, allowing fans to collect ticket stubs once again – this time with more capabilities. Reimagining ticket stubs as digital collectible NFTs opens up a whole new world of possibilities for artists to extend the live experience and engage with ticket holders before, during and after the show. Live Nation’s Live Stubs offers artists a turnkey solution to share NFTs at scale on a platform that naturally celebrates their most loyal fans, and artists will be able to work with the Live Nation team to integrate special experiences and rewards.

Live Nation will deliver the first-ever Live Stubs digital collectible NFTs for fans purchasing tickets to the upcoming SWEDISH HOUSE MAFIA: PARADISE AGAIN TOUR, the band’s first tour in 10 years. Fans will be able to view, share, gift, trade, and resell their live stubs on Livenation.com. These are collector items and will not replace the digital tickets needed to physically enter the show.

“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” said Michael Rapino, President and CEO, Live Nation Entertainment. “Special thanks to SWEDISH HOUSE MAFIA for kicking it off for their upcoming tour.”

Tickets for the SWEDISH HOUSE MAFIA tour go on sale Friday October 29 at SWEDISHHOUSEMAFIA.com. Live Stubs will automatically be given for free to fans who purchase a primary ticket to tour stops that are promoted by Live Nation and in venues powered by Ticketmaster’s digital ticketing platform. Fans can also share links to view their Live Stubs on social media to let friends know they will be attending the show. More features and offerings will be announced closer to the concerts. Long revered by fans for their bombastic live performances, the band’s previous outing, “One Last Tour,” sold over 1,000,000 tickets.

Live Nation’s NFTs, including Live Stubs, are minted on an eco-friendly blockchain. Beyond Live Stubs, many of the company’s festivals like Lollapalooza, EDC, Governor’s Ball have already created their own unique NFTs and marketplaces. Ticketmaster also has the ability to mint and share NFTs along with events ticketed through its industry-leading digital ticketing technology. Live Nation Entertainment has been investing in blockchain technology since 2018, and will continue to explore new products and offerings in the space.

About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.

You may also like

logo-white

Your Trusted Source for Capital Markets & Related News

© 2024 LiveTradingNews.com – For The Traders, By The Traders – All Right Reserved.

The information contained on this website shall not be construed as (i) an offer to purchase or sell, or the solicitation of an offer to purchase or sell, any securities or services, (ii) investment, legal, business or tax advice or an offer to provide such advice, or (iii) a basis for making any investment decision. An offering may only be made upon a qualified investor’s receipt not via this website of formal materials from the Knightsbridge an offering memorandum and subscription documentation (“offering materials”). In the case of any inconsistency between the information on this website and any such offering materials, the offering materials shall control. Securities shall not be offered or sold in any jurisdiction in which such offer or sale would be unlawful unless the requirements of the applicable laws of such jurisdiction have been satisfied. Any decision to invest in securities must be based solely upon the information set forth in the applicable offering materials, which should be read carefully by qualified investors prior to investing. An investment with Knightsbridge is not suitable or desirable for all investors; investors may lose all or a portion of the capital invested. Investors may be required to bear the financial risks of an investment for an indefinite period of time. Qualified investors are urged to consult with their own legal, financial and tax advisors before making any investment. Knightsbridge is a private investment firm that offers investment services to Qualified Investors, Members and Institutions ONLY. Qualified Investors are defined as individuals who have met those Qualifications in the relevant jurisdictions. Members are defined as individuals who have been accepted into the Knightsbridge membership program. Institutions are defined as entities such as banks, pension funds, and hedge funds. If you are not a Qualified Investor, Member or Institution, you are not eligible to invest with Knightsbridge. All investments involve risk, and there is no guarantee of profit. You may lose some or all of your investment. Past performance is not indicative of future results. Knightsbridge is not a registered investment advisor, and this disclaimer should not be construed as investment advice. Please consult with a qualified financial advisor before making any investment decisions. By accessing this website, you agree to the terms of this disclaimer. Thank you for your interest in Knightsbridge.
CLOSE