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Facebook Steady TikTok Grows


Facebook usage has held steady in the United States despite a string of controversies about the leading social network, even as younger users tap into rival platforms such as TikTok, a survey showed Wednesday.

The Pew Research Center survey from early 2021 found 69 percent of American adults use Facebook, and 72 percent used at least one social media site, levels which have been stable for the past five years.

“While there has been much written about Americans’ changing relationship with Facebook, its users remain quite active on the platform,” the researchers wrote.

“Seven-in-ten Facebook users say they use the site daily, including 49 percent who say they use the site several times a day.”

The report suggests Facebook’s US usage has weathered a spate of controversies in recent years including the Cambridge Analytica scandal in the 2016 election, which involved the accessing of the personal data of millions of users without their consent, and concerns over disinformation and privacy.

Even with Facebook usage steady, the report showed a varied social media landscape with growth in Snapchat, Facebook-owned Instagram and TikTok among those under 30, and broad use of the Google-owned video-sharing platform YouTube.

Some 81 percent of adults said they used YouTube, up from 73 percent in 2019.

In the first Pew survey on TikTok, 21 percent of all adults — including 48 percent of those under 30 — said they had used the Chinese-owned video app which has come under national security scrutiny.

Among younger adults age 18-29, Instagram was massively popular at 71 percent, along with Snapchat (65 percent). Facebook usage in this age group was in line with the general population at 70 percent.

Twitter, which has struggled to expand beyond its core base, was used by 23 percent of Americans including 42 percent of the under-30 age group.

Nextdoor, the social network focused on local communities, was used by 13 percent of adults, according to Pew’s first survey on the platform.

Reddit, the online bulletin board at the center of a controversy over stock-trading forums, saw its usage rise to 18 percent of adults from 11 percent in 2019, according to the survey.

The findings were based on a survey of 1,502 US adults from January 25 to February 8 by cellphone and landline phone, with an estimated margin of error of 2.9 percentage points.

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S. Jack Heffernan Ph.D. Economist at Knightsbridge holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Crypto, Mining, Shipping, Technology and Financial Services.