Canon U.S.A., Inc.

“The Legends Mint” NFT Collection Brings Iconic Photographs to a New Generation and Creates a Parallel Revenue Stream to Traditional Gallery Print Sales for Photographers

Canon U.S.A. Inc., a leader in digital imaging solutions, announced that several members of its exclusive Canon Legends program have partnered with Immutable Image to create NFTs (Non-Fungible Tokens) from a limited collection of their photographs and publish them as a collective under the name “The Legends Mint” will drop on June 30, 2022, via the Solana blockchain on OpenSea.

Canon Legends is a program created by Canon to honor and preserve the legacy and leadership of some of the most accomplished photographers of our time and former members of its renowned Explorers of Light program. Legends participating in this NFTs collection include Sam Abell, Barbara Bordnick, Gregory Heisler, Ryszard Horowitz, Walter Iooss, Jr., Melvin Sokolsky, and Joyce Tenneson.

“Canon understands that advancements in technology can translate to new platforms for sharing iconic works, which is what the world of NFTs is doing for photography,” explains Tatsuro “Tony” Kano, executive vice president and general manager of Canon U.S.A.’s Imaging Technologies & Communications Group. “Canon wanted to help some of its Legends explore this medium and needed to find an organization familiar with blockchain technology and who, at their core, had an appreciation for photography and the arts. When Immutable Image approached us with their mission and impressive credentials in this space, we knew they were the right partner for these photographers.”

“We are honored and very excited to be working with some of the most renowned names in the history of photography and look forward to introducing some of their iconic photos to a new visual platform and a new generation of collectors,” said Bjorn Iooss, co-founder of Immutable Image and veteran professional photographer. “Our mission is to support both the photographic and NFT communities by building a new and diverse group of collectors for this culturally vital visual art form and introducing the work of these seven legendary photographers is an incredible start.”

How “The Legends Mint” work and what so special?

Immutable Image is curating “The Legends Mint” collection of seven legendary photographers whose works various genre such as sports, fashion, fine art, portraiture, travel, still life, and pre-digital special effects photography. Each photographer is offering exceptional photographs to “The Legends Mint,” with a total supply of editions to be announced. There will be exclusive 1/1 NFTs available from each participating photographer along with multiple edition NFTs.

“I have to admit that the notion of selling my work in limited editions or as one-of-a-kind art on a digital platform that offered no tangible hard-copy print was a bit foreign to me, but equally intriguing,” explained Canon Legend Ryszard Horowitz, who is widely recognized as a pioneer of special effects photography predating digital imaging. “I’ve always been attracted to new ways of creating and sharing my work, so I thought this was an interesting opportunity to explore. I’m also honored and thrilled to be collaborating with these other legendary photographers, most of whom I’ve known my entire career and I’m grateful to Canon for bringing us together.”

In addition to creating a truly fair and affordable way to collect iconic photography, NFTs are generating a completely new channel for photographers to generate revenue.

“The sale of NFTs and traditional print sales are parallel offerings that can co-exist together,” explains Bjorn Iooss. “In fact, NFTs can provide revenue in perpetuity,”

he said, explaining that photographers will continue to receive commissions on the resale of photographs already on the Blockchain, something they do not receive in the traditional open market.

“Photographers traditionally received payment from the initial sale of a print, but nothing from the resale of that same print. This changes everything.”

List of the Participating Canon Legends includes:

  • Sam Abell – National Geographic magazine photographer
  • Barbara Bordnick – Internationally renowned portrait and fashion photographer
  • Gregory Heisler – “The eye of an artist, the mind of a scientist, and the heart of a journalist”
  • Ryszard Horowitz – Pioneer of special effects photography
  • Walter Iooss Jr – “The Rembrandt of sports photography”
  • Melvin Sokolsky – One of the great editorial fashion photographers of our time
  • Joyce Tenneson – A master of the haunting, ethereal, mystical photographic style

For more information about the Canon Legends, please visit:

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†Based on weekly patent counts issued by United States Patent and Trademark Office.

SOURCE Canon U.S.A., Inc.

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