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Tuesday, September 28, 2021

Can Geely Auto be the Electric Vehicle King

Chinese-owned Swedish automaker Volvo said Tuesday it will produce only electric vehicles by 2030 and sell them all exclusively online.

Volvo is among a growing crop of companies planning to ditch fossil fuel vehicles in the next few years, as demand for zero-emission cars rises and governments put pressure on firms to cut pollution.

Indian-owned Jaguar said last month it would produce only electric vehicles from 2025, while US auto giant Ford said it would aim to have an all-electric fleet in Europe by 2030.

“The company intends to only sell fully electric cars and phase out any car in its global portfolio with an internal combustion engine, including hybrids,” Volvo said in a statement.

The company said half of its cars should be electric in 2025, with online sales accounting for half of its volume.

China’s Geely Holding bought a struggling Volvo Cars in 2010 from Ford and has since helped it enjoy a renaissance as a maker of high quality vehicles.

However, last month Geely Auto said it would not go ahead with a planned merger with Volvo but the two companies would instead reinforce their collaboration on electric vehicles.

Volvo is due later Tuesday to unveil its second all electric vehicle, a C40 SUV, and is readying a smaller model especially suited for European road conditions.

The company says its move to online sales will provide more transparency on pricing and options for its customers.

“If you ask people it is quite a big irritation that you don’t have a clear picture of the price,” company boss Hakan Samuelsson told AFP.

“The buying process seems quite complicated today, it should be easier and more transparent,” he said.

“We are also simplifying the menu. You have a lot of options. We will introduce a sort of a ‘dish of the day’ but we will also introduce good combinations and people can choose between those.”

Volvo proved resilient through the coronavirus crisis last year, limiting the downturn in sales to just six percent globally, helped by strong markets in China and North America which offset a sharp slowdown in Europe.

Sales of hybrid cars did particularly well on the back of government support for more environmentally friendly vehicles.

S. Jack Heffernan Ph.Dhttps://www.knightsbridgelaw.com
S. Jack Heffernan Ph.D. Economist at Knightsbridge holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Crypto, Mining, Shipping, Technology and Financial Services.

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