Home Headline News BVLGARI unveils “BVLGARI World”

BVLGARI unveils “BVLGARI World”

by S. Jack Heffernan Ph.D

 Italian luxury brand BVLGARI will open an exclusive virtual world on ZEPETO, Asia’s biggest metaverse platform. Running from August 31, 2022, it will include a pop-up store “BVLGARI SUNSET IN JEJU” and provide visitors with online and offline experiences.

The pop-up store and a café, physically located in Parnas Hotel Jeju are virtually created in BVLGARI ZEPETO World so visitors can experience and have fun without visiting the real location. BVLGARI ZEPETO World showcases 2022 BVLGARI Resort Collection inspired by the summer sky with hues of gold and warm apricot in Eden, and visitors can enjoy desserts and beverages at “BVLGARI SUNSET IN JEJU”, an epitome of the brand’s identity.

In particular, the virtual world has added some fun elements for its users. For instance, when visitors complete a quest, they will receive BVLGARI Resort Collection and signature accessory pieces and dress their avatars. Users can experience the brand by dressing their avatars with iconic B.zero1, Divas’ Dream and Serpenti collection pieces.

In addition, Blackpink Lisa, the brand’s global ambassador, will host a virtual live event on August 31, which is already receiving a lot of attention. Her avatar will enjoy various interactive experiences with fans on the virtual BVLGARI world including taking selfies. 

ZEPETO, a metaverse platform run by Naver Z, has more than 320 million users in the world since its launch in August 2018. 80% of users are teenagers, as such, the platform is cementing its position as a popular playground for global generation Z in the era of metaverse.  

BVLGARI

BVLGARI, founded in Rome in 1884, is a contemporary Italian luxury brand with 138 years of heritage. The brand’s modern and bold designs as well as exquisite craftmanship have earned the brand global fame and popularity.  BVLGARI is well known for its iconic bold design and use of color combinations, which makes its creations distinctive and show eternal beauty. BVLGARI is at the forefront of design innovation and its style is defined by voluptuous shapes, sinuous lines and inspirations from the Ancient Rome and Greek art and architecture. BVLGARI has an extensive portfolio of products and services ranging from the high quality jewels and watches to accessories, perfumes and hotels. The brand sells in boutiques in high-end shopping streets and an exclusive network of stores and hotels around the world.

You may also like

logo-white

Your Trusted Source for Capital Markets & Related News

© 2023 LiveTradingNews.com – For The Traders, By The Traders – All Right Reserved.

The information contained on this website shall not be construed as (i) an offer to purchase or sell, or the solicitation of an offer to purchase or sell, any securities or services, (ii) investment, legal, business or tax advice or an offer to provide such advice, or (iii) a basis for making any investment decision. An offering may only be made upon a qualified investor’s receipt not via this website of formal materials from the Knightsbridge an offering memorandum and subscription documentation (“offering materials”). In the case of any inconsistency between the information on this website and any such offering materials, the offering materials shall control. Securities shall not be offered or sold in any jurisdiction in which such offer or sale would be unlawful unless the requirements of the applicable laws of such jurisdiction have been satisfied. Any decision to invest in securities must be based solely upon the information set forth in the applicable offering materials, which should be read carefully by qualified investors prior to investing. An investment with Knightsbridge is not suitable or desirable for all investors; investors may lose all or a portion of the capital invested. Investors may be required to bear the financial risks of an investment for an indefinite period of time. Qualified investors are urged to consult with their own legal, financial and tax advisors before making any investment. Knightsbridge is a private investment firm that offers investment services to Qualified Investors, Members and Institutions ONLY. Qualified Investors are defined as individuals who have met those Qualifications in the relevant jurisdictions. Members are defined as individuals who have been accepted into the Knightsbridge membership program. Institutions are defined as entities such as banks, pension funds, and hedge funds. If you are not a Qualified Investor, Member or Institution, you are not eligible to invest with Knightsbridge. All investments involve risk, and there is no guarantee of profit. You may lose some or all of your investment. Past performance is not indicative of future results. Knightsbridge is not a registered investment advisor, and this disclaimer should not be construed as investment advice. Please consult with a qualified financial advisor before making any investment decisions. By accessing this website, you agree to the terms of this disclaimer. Thank you for your interest in Knightsbridge.