Home 2021 Box Office: American Moviegoers are Regaining Their Confidence

Box Office: American Moviegoers are Regaining Their Confidence

by Paul Ebeling

#BoxOffice #moviegoers #confidence #NRG

The leading Hollywood entertainment polling firm National Research Group has been surveying moviegoers on a weekly basis since the VirusCasedemic began on their comfort level in returning to theaters, below are the latest survey results” — Paul Ebeling.

Thursday of last wk was a milestone day for American moviegoers, because for the 1st time since the VirusCasedemic hobbled the cinema experience a yr ago, those saying they would feel “very” or “somewhat” okay about buying a movie ticket hit a record-best of 57%

That number is identical to comfort on Sunday, 15 March 2020, the Sunday before all US cinemas shuttered. If this trend continues, overall comfort level could cross 60% in 2 wks for the Easter holiday.

The results came 2 wks ahead of the Hollywood tentpole Godzilla vs. Kong debuts on the big screen and as cinemas in Los Angeles and New York City, the country’s 2 biggest moviegoing markets roll the film.

Studio executives receiving the NRG weekly briefing were also encouraged that the “very comfortable” category currently stands at 25%, a VirusCasedemic record that is ahead of 15 March 2020.

Coinciding with the rise the moviegoers comfort level,  moviegoing metrics have also improved noticeably; 61% believe movie theaters are very or somewhat safe, a gain of 2 pts from a wk ago and a new VirusCasedemic record for this metric.

The good news for US exhibitors is that 68% of those surveyed said they will next see a movie in theaters within the next 3 months. That number has been on a steady rise in the past 4 wks.

Have some fun again, see a movie this week, Keep the Faith!

You may also like


Your Trusted Source for Capital Markets & Related News

© 2024 LiveTradingNews.com – For The Traders, By The Traders – All Right Reserved.

The information contained on this website shall not be construed as (i) an offer to purchase or sell, or the solicitation of an offer to purchase or sell, any securities or services, (ii) investment, legal, business or tax advice or an offer to provide such advice, or (iii) a basis for making any investment decision. An offering may only be made upon a qualified investor’s receipt not via this website of formal materials from the Knightsbridge an offering memorandum and subscription documentation (“offering materials”). In the case of any inconsistency between the information on this website and any such offering materials, the offering materials shall control. Securities shall not be offered or sold in any jurisdiction in which such offer or sale would be unlawful unless the requirements of the applicable laws of such jurisdiction have been satisfied. Any decision to invest in securities must be based solely upon the information set forth in the applicable offering materials, which should be read carefully by qualified investors prior to investing. An investment with Knightsbridge is not suitable or desirable for all investors; investors may lose all or a portion of the capital invested. Investors may be required to bear the financial risks of an investment for an indefinite period of time. Qualified investors are urged to consult with their own legal, financial and tax advisors before making any investment. Knightsbridge is a private investment firm that offers investment services to Qualified Investors, Members and Institutions ONLY. Qualified Investors are defined as individuals who have met those Qualifications in the relevant jurisdictions. Members are defined as individuals who have been accepted into the Knightsbridge membership program. Institutions are defined as entities such as banks, pension funds, and hedge funds. If you are not a Qualified Investor, Member or Institution, you are not eligible to invest with Knightsbridge. All investments involve risk, and there is no guarantee of profit. You may lose some or all of your investment. Past performance is not indicative of future results. Knightsbridge is not a registered investment advisor, and this disclaimer should not be construed as investment advice. Please consult with a qualified financial advisor before making any investment decisions. By accessing this website, you agree to the terms of this disclaimer. Thank you for your interest in Knightsbridge.