Home 2021 Box Office: American Moviegoers are Regaining Their Confidence

Box Office: American Moviegoers are Regaining Their Confidence

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The leading Hollywood entertainment polling firm National Research Group has been surveying moviegoers on a weekly basis since the VirusCasedemic began on their comfort level in returning to theaters, below are the latest survey results” — Paul Ebeling.

Thursday of last wk was a milestone day for American moviegoers, because for the 1st time since the VirusCasedemic hobbled the cinema experience a yr ago, those saying they would feel “very” or “somewhat” okay about buying a movie ticket hit a record-best of 57%

That number is identical to comfort on Sunday, 15 March 2020, the Sunday before all US cinemas shuttered. If this trend continues, overall comfort level could cross 60% in 2 wks for the Easter holiday.

The results came 2 wks ahead of the Hollywood tentpole Godzilla vs. Kong debuts on the big screen and as cinemas in Los Angeles and New York City, the country’s 2 biggest moviegoing markets roll the film.

Studio executives receiving the NRG weekly briefing were also encouraged that the “very comfortable” category currently stands at 25%, a VirusCasedemic record that is ahead of 15 March 2020.

Coinciding with the rise the moviegoers comfort level,  moviegoing metrics have also improved noticeably; 61% believe movie theaters are very or somewhat safe, a gain of 2 pts from a wk ago and a new VirusCasedemic record for this metric.

The good news for US exhibitors is that 68% of those surveyed said they will next see a movie in theaters within the next 3 months. That number has been on a steady rise in the past 4 wks.

Have some fun again, see a movie this week, Keep the Faith!

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Paul A. Ebeling, a polymath, excels, in diverse fields of knowledge Including Pattern Recognition Analysis in Equities, Commodities and Foreign Exchange, and he is the author of "The Red Roadmaster's Technical Report on the US Major Market Indices, a highly regarded, weekly financial market commentary. He is a philosopher, issuing insights on a wide range of subjects to over a million cohorts. An international audience of opinion makers, business leaders, and global organizations recognize Ebeling as an expert.