Mindshare Changing The Way Marketers Think

Mindshare Changing The Way Marketers Think

There are numerous steadfast rules for media and marketing, long held by the industry as a matter of common sense. Mindshare’s NeuroLab is here to bust them. By challenging long-held marketer assumptions around ad creative, storytelling, and more, the NeuroLab team will create new opportunities for brands to connect with consumers and elevate their work. […]

Box Office: ‘Captain Marvel’ Take $153-M in US, $455-M World Wide

Box Office: ‘Captain Marvel’ Take $153-M in US, $455-M World Wide

$DIS, $IMAX Superheros rule the big screen these days, and biggest worldwide opening of all time for a female-fronted film is Captain Marvel, and the 2nd-largest for a comic book adaptation. Captain Marvel in it box office debut hauled in $455-M in worldwide ticket sales, including $153-M in NA In North America, Marvel and Disney’s […]

F1: Ferrari (NYSE:RACE) to Increase Racing Budget This Season

F1: Ferrari (NYSE:RACE) to Increase Racing Budget This Season

$RACE Ferrari (NYSE:RACE) plans to increase its F1 budget this season in a move to end the championship win drought, in a move that emphasizes its brand’s Grand Prix success. The iconic Italian supercar manufacturer has not won a title since its constructors’ championship success in Y 2008, and Kimi Raikkonen claiming its last drivers’ […]

Facebook’s (NASDAQ:FB) CEO in Awe of Team Trump’s Social Media Marketing

Facebook’s (NASDAQ:FB) CEO in Awe of Team Trump’s Social Media Marketing

Facebook’s (NASDAQ:FB) CEO In Awe of Team Trump’s Social Media Marketing $FB Facebook (NASDAQ:FB) insiders were in awe of Donald Trump’s campaign marketing on the social media platform, and viewed it as 1 of the most imaginative strategies ever. According to reports, CEO Mark Zuckerberg put in a secret call after the election to congratulate […]

Box Office: Hotel Transylvania 3 Tops Skyscraper

Box Office: Hotel Transylvania 3 Tops Skyscraper

Box Office: Hotel Transylvania 3 Tops Skyscraper $SNE, $AMZN, $DIS, $CMCSA ‘Hotel Transylvania 3: Summer Vacation’ opened to $44.1-M in the US, Topping out above ‘Skyscraper’ $25.5-M Sony’s (NYSE:SNE) Hotel Transylvania 3: Summer Vacation placed #1 in North America with $44.1-M from 4,267 theaters, compared to $25.5-M from 3,782 theaters for Skyscraper.Overseas, Hotel Transylvania 3 likewise beat Skyscraper for the weekend with […]

4/20 Saw ‘Full On’ Marijuana Marketing

4/20 Saw ‘Full On’ Marijuana Marketing

4/20 Saw ‘Full On’ Marijuana Marketing Friday was April 20, or 4/20, the hipsters code for marijuana’s high holiday, a homage to the enduring appeal and universal slang for ‘smoking rope’. Festivities went on worldwide, culminating with a synchronized smoke at 4:20p where ever the clock struck the time The history of 4/20 How the […]

F1: Ferrari (NYSE:RACE) Powered Alfa Romeo Returns the Grid

F1: Ferrari (NYSE:RACE) Powered Alfa Romeo Returns the Grid

F1: Ferrari (NYSE:RACE) Powered Alfa Romeo Returns the Grid $RACE, $FCAU This season, Alfa Romeo returns to F1 after more than 30 years away, as the sponsor of the Swiss Sauber team. The newly unveiled Alfa Romeo Sauber C37 is the car that will bring the legendary Italian automaker back to F1 grids. And like all 2018 […]

Box Office: ‘Dunkirk’ debuts at $50.5-M, ‘Valerian’ Bombs DOA

Box Office: ‘Dunkirk’ debuts at $50.5-M, ‘Valerian’ Bombs DOA

Box Office: ‘Dunkirk’ debuts at $50.5-M, ‘Valerian’ Bombs DOA $TWX, $IMAX, $CMCSA, $AMZN Director Christopher Nolan’s Dunkirk saw a better-than-expected $50.5-M domestic debut, the best opening in recent memory for a World War II film and a testament to nothing notable on the bills. Overseas, the film  impressed, earning $55.4-M from its 1st 46 markets […]

Ferrari’s (NYSE:RACE) Shares Trading Over 100 After Hours

Ferrari’s (NYSE:RACE) Shares Trading Over 100 After Hours

Ferrari’s (NYSE:RACE) Shares Trading Over 100 After Hours $RACE YTD Ferrari (NYSE:RACE) has provided the best returns of any car company, as its Ferrari stock price has surged about 70%. Thursday, in regular session trading it marked 100.08/share on the NYSE. After hours RACE is trading at 100.25/share, its all time high. A Key reasons […]

Fairfax Media Limited (ASX:FXJ) HEFFX Highlight

Fairfax Media Limited (ASX:FXJ) HEFFX Highlight

Fairfax Media Limited (ASX:FXJ) HEFFX Highlight The US private equity giant TPG Capital has ditched plans for a $2.76bn takeover of Fairfax Media, clearing the way for rival bidder Hellman & Friedman to make an offer. TPG on Sunday confirmed reports it had pulled out of the race to buy the owner of newspaper titles […]

Fairfax Media Limited (ASX:FXJ) HEFFX Highlights

Fairfax Media Limited (ASX:FXJ) HEFFX Highlights

Fairfax Media Limited (ASX:FXJ) HEFFX Highlights Fairfax is planning to spin-off Domain into a separate entity, and enter the mortgage broking business TPG Capital has decided not to make a formal takeover offer after examining Fairfax’s books Hellman & Friedman have not yet ruled out making a formal offer Fairfax shares have been smashed after […]

Oklahoma’s AG Filed Suit Against Opioid Drug Makers

Oklahoma’s AG Filed Suit Against Opioid Drug Makers

Oklahoma’s AG Filed Suit Against Opioid Drug Makers $JNJ, $TEVA, $AGN Friday, Oklahoma became the 4th state to accuse drug makers of misrepresenting the risks of opioid pain medications, saying they engaged in deceptive marketing that helped fuel an addiction epidemic. Oklahoma Attorney General Mike Hunter filed a lawsuit in Cleveland County District Court against […]

Social Media and Marketing: 2BC Launch Creative Agency in Miami

Social Media and Marketing: 2BC Launch Creative Agency in Miami

Social Media and Marketing: 2BC Launch Creative Agency in Miami 2BC Agency is a boutique hybrid agency located in South Beach, Miami FL. 2BC Agency was established in January of 2016 with over 10 years of experience in the luxury/fashion/entertainment industry and on the very cutting edge of Social Media engagement. They are an agency […]

Liberty Media (NASDAQ:LMCA) to Overhaul F1 Racing Worldwide

Liberty Media (NASDAQ:LMCA) to Overhaul F1 Racing Worldwide

Liberty Media (NASDAQ:LMCA) to Overhaul F1 Racing Worldwide $LMCA, $RACE John Malone’s Liberty Media (NASDAQ:LMCA) acquired Formula One for $8-B including the debt earlier this year, and he is planning a major overhaul of the iconic F1 motor racing competition that will boost its fan base and thus its sponsorship revenue in the US and […]

Canna Angels, LLC Announces Launch as Cannabis Legalization Expands Across the Country

Canna Angels, LLC Announces Launch as Cannabis Legalization Expands Across the Country

Canna Angels, LLC Announces Launch as Cannabis Legalization Expands Across the Country Canna Angels, LLC, an auspicious angel investment consortium focused solely on businesses within and supportive of the cannabis industry, announces its much-anticipated launch. Based in the San Francisco Bay Area, the company matches cannabis-centered startups with accredited investors looking to participate in a […]

GAWK, Inc. Files Form 10Q, Reports Company Revenue Jumped 136%

GAWK, Inc. Files Form 10Q, Reports Company Revenue Jumped 136%

GAWK, Inc. Files Form 10Q, Reports Company Revenue Jumped 136% $GAWK Los Angeles, CA…September 22, 2016… GAWK Inc. (OTC PINK: GAWK) announced today that the Company filed its Quarterly Report on Form 10-Q for the period ended July 31, 2016. For the three months ended July 31, 2016, revenues surged to $1,319,429, or 136%, from […]

GAWK Rolls Out Encrypted Social Media SMS for Major Client

GAWK Rolls Out Encrypted Social Media SMS for Major Client

GAWK Rolls Out Encrypted Social Media SMS for Major Client $GAWK  Los Angeles, CA…September 13, 2016 – GAWK Inc. (OTC PINK: GAWK) announced today the debut of a new social media product, GAWK SMS. Scott Kettle, CEO of GAWK, said, “GAWK has developed an application targeted specifically for the non-profit and affiliate marketing arena, and […]

Winners at the Gulf Business Awards 2016

Winners at the Gulf Business Awards 2016

Winners at the Gulf Business Awards 2016 A total of 25 awards were handed to the winners during the event Tuesday The 5th Edition of the Gulf Business Awards was held in a glittering ceremony at Taj Dubai Tuesday evening and hosted some of the biggest business leaders in the UAE. A total of 25 […]

Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique

Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique

Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique $RACE Selling more cars is not the strategy behind Ferrari marketing genius Enrico Galliera. For him selling too many cars is a problem. And maintaining exclusivity is the Key to maintaining the brand’s mystique and allure. “I have the big responsibility to keep alive this dream that is called […]

Crowdfunding for the Benefit of the Public

Crowdfunding for the Benefit of the Public

Crowdfunding for the Benefit of the Public Crowdfunding platforms offer a rich vein of inquiry about the implications of digital infrastructure for civil society. Since their early development in the creative arts during the mid-2000s, these online systems for funding projects via smallcontributions from many peoplehave grown in number and reach. The best-known examples in […]

Box Office: Disney (NYSE:DIS) Dominates World Wide

Box Office: Disney (NYSE:DIS) Dominates World Wide

Box Office: Disney (NYSE:DIS) Dominates World Wide $DIS, $SNE, $AMZN Disney (NYSE:DIS) dominated the weekend box-office chart between Captain America: Civil War taking $72.6-M domestically and $941-M worldwide, and The Jungle Book crossed the $800-M mark at the global box office. Civil War came in # 1 at the weekend with $84.2-M. Among the others: Neighbors 2: Sorority […]