Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique

Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique






Ferrari (NYSE:RACE) Marketing ‘Genius” Maintains Brand Mystique $RACE Selling more cars is not the strategy behind Ferrari marketing genius Enrico Galliera.¬†For him selling too many cars is a problem. And maintaining exclusivity is the Key to maintaining the brand’s mystique and allure. “I have the big responsibility to keep alive this dream that is called […]