Daily HeffX-LTN reviews Wall Street analysts research reports to find new investing and trading ideas for our readers. Some reports cover stocks to buy, and others cover stocks to sell or avoid.

Below is a list of Wall Street’s Top analysts upgrades, downgrades and initiations for Friday, as follows:

Kroger Co. (NYSE:KR) raised to Equal Weight from Underweight with a 20 price target at Stephens. It has a 52-week range of $19.69 to $36.44 and a consensus price target of $22.91.

Phillips 66 (NYSE:PSX) reiterated as Buy at Argus, but the firm raised its target price to 108 from 96 on the heels of its newly announced $3-B buyback program. The 52-wk trading range is 75.14 – 94.69, and the consensus price target at 92.81.

Square Inc. (NYSE SQ) analysts started as Outperform and assigned a 35 price target at Oppenheimer. Square trades in a 52-wk range of 10.88 – 32.00. Square has a consensus price target of 28.68.

Transocean Ltd. (NYSE:RIG) raised to Buy from Neutral with a 14 price target at Citigroup. The shares have a 52-wk trading range of 7.20 – 16.66 and a consensus price target of $11.13.

Wal-Mart Stores Inc. (NYSE:WMT) analysts maintained as a Buy with a 91 price target at Goldman Sachs, but was removed from the prized Conviction Buy List. Walmart has a 52-wk trading range of 65.28 – 86.29 and a consensus price target at 84.97.

Have a terrific weekend.

  analysts, buy, cost, hold, ideas, KR, market, price, PSX, RIG, sell, SQ, target, trade, trading, Wall Street, WMT

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