US Cyber Monday Sets Record With $3.45-B of Sales

US Cyber Monday Sets Record With $3.45-B of Sales

US Cyber Monday Sets Record With $3.45-B of Sales


Shoppers spent $3.45-B on Cyber Monday on Samsung 4K TVs, PlayStation 4s and Barbie Dolls among other products, marking the largest online sales day in US history.

The data compiled by Adobe Digital Insights, easily surpassed prior estimates, and dismissed fears that strong web sales during the Thanksgiving weekend would hurt sales on Cyber Monday, the busiest day of the year for internet shopping historically.

It underscored the broader shift to shopping online, which is making up for slower spending in stores.

Cyber Monday sales jumped 12.1% Y-Y, and surpassed initial expectations that called for total sales of $3.36-B, according to Adobe Digital Insights.

Top-selling electronics by units on the day include Sony’s PlayStation 4 and Microsoft’s Xbox gaming consoles as well as Samsung 4K TVs, Apple iPhones and Amazon’s Fire tablets.

Lego’s building blocks, Hasbro’s Nerf dart guns and Mattel’s Barbie Dolls were among top-selling toys, Adobe said.

Adobe collects the data by measuring 80 percent of all online transactions from the Top 100 US retailers. Of every $10 spent at the Top 500 US retailers, $7.50 goes through the Adobe Marketing Cloud sales platform.

Stay tuned…

The following two tabs change content below.

Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

You must be logged in to post comments :