The Ultimate Ferrari Experience for the Ultimate Enthusiast

The Ultimate Ferrari Experience for the Ultimate Enthusiast

The Ultimate Ferrari Experience for the Ultimate Enthusiast


I am a dyed-in-the-wool supercar and Ferrari (NYSE:RACE) enthusiast, thanks to the 1st TV show I ever watched, the 1979 Italian Grand Prix. I was introduced to the captivating skills of Gilles Villeneuve and his magnificent red Ferrari, and thus I was hooked both on Formula 1 and Ferrari from an early age. This passion inspired me to create my own Supercar TV show called “First Rides” which I have developed and am now pitching to networks.

In May 2013, I came across a Shell Oil competition called the “Ultimate Enthusiast”, whose grand prize was a week in Italy with 2 days at Ferrari, touring the factory and driving the Fiorano track.

If there was ever an ultimate supercar competition to win, this was surely the one.

When the Friday passed for announcing the winner I was heartbroken. On Monday morning, as I was going to visit my wife in hospital, my phone rang. I let it go to voice mail.

When I checked the message it was the PR firm organizing the competition calling to tell me that I had won. The winners e-Mail had been sent on Friday, it went into my junk mail. Let that be a lesson to always check your junk mail. I rushed to tell my wife the good news.

 October 13, 2013 saw myself and my wife setting off for a late honeymoon, and a supercar enthusiast’s dream vacation to Italy.

No world travel is complete without plane delays, and missing baggage.

Arriving off schedule at 3:00a in Bologna Airport we were greeted by a driver who whisked us off to our hotel.

Two days later we arrived at the Hotel Maranello Palace, a stone’s throw away from the Ferrari factory. I could see the large Ferrari sign silhouetted against the magnificent sunrise, then I rushed off the washroom again. That was the start of our Ferrari experience.

The 2nd Ferrari experience was to have lunch at the famous Il Cavalino Ristorante located opposite the famous Ferrari factory old gate, and then we would head inside for a tour of the Ferrari factory.

With us were a group of Shell sales reps who had achieved significant sales in their territories. We all boarded a bus and headed into the heart of the factory watching Ferrari history pass by.

1st Stop: the foundry where engine molds are cast, both for the V8 and V12 engines.

Ferrari has won design awards for its building architecture and was voted the best company to work for in Italy. It is a large open building with spotless floors and surprisingly lots of greenery.

Ferrari workers in the engine foundry building all seemed very calm and purposeful in the execution of their jobs. This focused calmness was seen throughout the factory compound.

ferrari factory

As we waited to board our bus to take us to the next building on the tour a blood red prototype LaFerrari hypercar parked right beside us. I had seen pictures, but to have the actual car beside me was absolutely thrilling. It was with some reluctance that I got back on the bus, fortunately I later saw 2 more prototype LaFerrari’s driving round the factory.

2nd Stop was the Engine Assembly Building for the V8 and V12 engines.

The V12’s are constructed by a small number of specialists who stay with the build process until completion. It was a privilege to witness the birth of a Ferrari engine.

The birth of a Ferrari car was the highlight of the next building we visited which was the Assembly building,

The V8 Ferrari California, and Ferrari 458 (2013) were assembled on the lower floor, while the mighty V12 destined for the F12 and the FF came together on the top floor. Each work station along the line lowers, or raises to conform to the height of the individual working in that section.

Touring the factory my senses were overloaded.

I was not sure how I would react touring the production floor, however witnessing the first time a new Ferrari 458 engine was started was emotional.

We witnessed the birth of a red Ferrari 458 Italia, a red F12 Berlinetta, and a slightly rarer yellow Ferrari 458 Speciale, its production beginning only 3 weeks prior.

We were was not allowed to take any photos while on the tour, though in some ways this forced me to drink in all the details of my experience. Even today I can recall the factory images.

ferrari f1

For the Formula 1 fanatic inside me touring the Formula 1 race car building was Nirvana.

We were only permitted to explore the area for a few minutes but were privileged to see the chassis of the race cars that had just returned from the Japanese GP.

I am a huge Formula1 fan and the last building on the tour was the Clienti Program, where in a large room sat row after row of Ferrari Formula 1 thoroughbreds, with famous names like Alonso, Raikkonen, Berger, and Schumacher still adorning the sides of their cockpits.

These ex-Formula 1 cars are now owned by wealthy Ferrari enthusiasts. These cars must be five years out of competition to be part of the program.

Ferrari has also created track only versions of its Enzo supercar called the FXX and the Ferrari 599 now called the 599 FXX. Traditionally Ferrari stores these cars, however owners are free to take them home. The only stipulation is that before a track day the cars must be checked over by a certified Ferrari mechanic. The track only version of the LaFerrari FXXK had not yet been developed, but that is the track car above all others I want to drive.

We concluded our evening with a dinner at the famous Montano Ristorante.

Ferrari memorabilia adorns every wall, pictures of Ferrari legends peer at you from all angles.

At dinner we were introduced to our driving instructors who would accompany us the next day as we drove Ferrari 458’s at Fiorano.

One of the best nights of my life, great food, wonderful company, and great stories.

Waiting for us the next morning at the famous Fiorano test track were nine gleaming red Ferrari 458s, ours for the day.

1st we walked by Enzo Ferrari’s famous House # 27, then we proceeded to a drivers briefing. I felt very much like a Formula 1 driver.


We went out for an orientation lap with an instructor at the wheel of a 458, a gorgeous, perfect, sunny day in Italy and here I was being driven around Fiorano in a Ferrari.

My 1st lap behind the wheel was a mixture of nerves and enthusiasm.

The biggest memory is of my instructor saying, “Go! Go!”, then seeing the world go by in a blur. The transition from street driver to circuit driver took a few laps, but with the instructor’s encouragement, confidence began to build and I began to push the car faster and faster.

I confess to a healthy dose of fear, as I pushed my driving boundaries.

The instructor’s “Flat! Flat!” Followed by “Brake! Brake!” was the theme of the day.

The highlight was driving a lap in which our telemetry was recorded so we could compare on a printout various aspects of our driving versus our instructor’s.

I got a “Bravo” from my instructor of which I was rather proud.

Even prouder, when telemetry showed my average speed of 155km was faster than my wife’s at 153km. In all I did 6 runs for a total of 24 laps of Fiorano and driving into the pits after the telemetry lap brought images to mind of F1 cars and F1 legends driving into the very same garage: Villeneuve, Berger, Alesi, Schumacher, Alonso, heady company indeed. When I see images of Fiorano now, I feel in a small way, part of that famous circuit.

The final event of this tour was a dinner held at the Ferrari Museum in the Hall of Victories.

Large TV screens played out the history of Ferrari Formula 1 glory, while in front sat the winning Ferrari cars from 7 time Ferrari Formula 1 world champion Michael Schumacher, and 2007 Ferrari world champion Kimi Raikkonen.

Behind us sat row upon row of Formula 1 trophies.

I saw the trophy from the Canadian Grand Prix amidst the host of trophies from all over the world.

After dinner we toured the museum at our leisure, and for me the highlight was seeing my hero Gilles Villeneuve’s Formula One car that started me down my supercar and Formula 1 path.

On that day I never looked at my speedometer once, I learned the true meaning of hard breaking and where every lap was a moment in history for me.

This was a trip of a life time and the fulfillment of a long cherished Dream.

Symbol Last Trade Date Change Open High Low Volume
NYSE:RACE 48.42 9 September 2016 -1.05 49.22 49.29 48.25 419,352
HeffX-LTN Analysis for RACE: Overall Short Intermediate Long
Bullish (0.27) Neutral (0.10) Neutral (0.24) Bullish (0.47)

By Jason Grunsell, Wheels Canada

Paul Ebeling, Editor

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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