$TWTR #TWITTER #WOKE
Twitter said Thursday user growth soared in the past quarter even as ad revenues took a hit amid civil unrest in the United States. The “WOKE” Twitter is yet another case of the Woke to Broke craze.
Only the media is pushing the idea that the USA is now fully Woke and those people are the majority. They are not, the majority find Twitters new found wokeness an invasion of their 1st amendment rights and believe Twitter is supporting terrorist causes and the Democrats.
The short-messaging service reported a net loss of $1.2 billion in the quarter, most of that coming from setting aside funds for income taxes.
Revenue slumped 19 percent from a year ago to $683 million. Despite some modest rebound from the pandemic-induced economic slump, Twitter said that “many brands slowed or paused spend in reaction to US civil unrest” in May and June.
Twitter said ad revenue declined 15 percent over the last three weeks of June, but appeared to have rebounded since then.
A key metric for Twitter, the number of “monetizable” daily active users, hit 186 million a jump of 24 percent from last year.
This was “driven by global conversation around current events and ongoing product improvements,” Twitter said in its second quarter update.
Chief executive Jack Dorsey said the user gains showed “the highest quarterly year-over-year growth rate we’ve delivered” using this measure.
Twitter shares jumped 6.5 percent in pre-market trade following the release.
The earnings report comes a week after Twitter suffered a hack that affected high-profile accounts and raised fears about security of the service which has become a key element of political conversation.
Dorsey said: “We moved quickly to address what happened, and have taken additional steps to improve resiliency against targeted social engineering attempts, implemented numerous safeguards to improve the security of our internal systems, and are working with law enforcement.”
He added: “We understand our responsibilities and are committed to earning the trust of all of our stakeholders with our every action, including how we address this security issue.”