Twitter, Inc. (NYSE:TWTR) Tries to Guide Brands on Its Platform Through the Coronavirus Crisis
Twitter shared a series of best practices for how brands should be communicating via its platform during the ongoing coronavirus pandemic.
Twitter Next global head Alex Josephson and director for Europe, the Middle East and Africa Eimear Lambe stressed in a blog post Wednesday, “Let’s be clear: This is not a ‘marketing opportunity’ to capitalize on, and we do not recommend brands opportunistically linking themselves to a health scare. However, we want to recognize that this is a new reality and requires thoughtful navigation, from all of us. We also know that Twitter is a platform that plays a significant role in crisis communications, and it can be a powerful tool for you to communicate with your customers, employees and the broader ecosystem at times like this. So, while this is not a typical crisis, we’d like to share the advice we give in difficult circumstances.”
Josephson and Lambe wrote, “Things are changing fast, what might have felt like a good message yesterday might not be the right thing today. Keep a close eye on the news and conversation, and be sure to consider the context before replying or broadcasting. And note, sometimes it’s better not to say anything at all.”
Tone is also important during a crisis such as the current pandemic, and the social network pointed out that this may not be the best time to be snarky or sarcastic, instead opting for empathy, understanding and certain types of humor.
Josephson and Lambe addressed changes in consumer behavior as a result of the pandemic, nothing that retail brands should be prepared for the increased shift to ecommerce, and businesses planning events should be prepared to embrace livestreaming.
Brands on Twitter should also focus on what people need right now as the crisis unfolds, Josephson and Lambe wrote, suggesting that brands with information that may help people navigate through the uncertainty or keep people calm should be sharing it.
Overall, the bias in prices is: Downwards.
The projected upper bound is: 34.92.
The projected lower bound is: 27.63.
The projected closing price is: 31.27.
A big black candle occurred. This is bearish, as prices closed significantly lower than they opened. If the candle appears when prices are “high,” it may be the first sign of a top. If it occurs when prices are confronting an overhead resistance area (e.g., a moving average, trendline, or price resistance level), the long black candle adds credibility to the resistance. Similarly, if the candle appears as prices break below a support area, the long black candle confirms the failure of the support area.
During the past 10 bars, there have been 4 white candles and 6 black candles for a net of 2 black candles. During the past 50 bars, there have been 24 white candles and 26 black candles for a net of 2 black candles.
Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.
One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 39.8813. This is not an overbought or oversold reading. The last signal was a buy 7 period(s) ago.
Relative Strength Index (RSI)
The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 39.42. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a sell 22 period(s) ago.
Commodity Channel Index (CCI)
The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -142.This is an oversold reading. However, a signal isn’t generated until the indicator crosses above -100. The last signal was a buy 1 period(s) ago.
The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 11 period(s) ago.
Rex Takasugi – TD Profile
TWITTER INC closed down -3.010 at 31.300. Volume was 47% above average (neutral) and Bollinger Bands were 37% wider than normal.
Open High Low Close Volume___
33.410 33.450 30.010 31.300 5,567,371
Short Term: Neutral
Intermediate Term: Bearish
Long Term: Bearish
Moving Averages: 10-period 50-period 200-period
Close: 33.95 34.33 36.21
Volatility: 93 67 56
Volume: 5,817,692 4,270,769 3,241,343
Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.
TWITTER INC is currently 13.6% below its 200-period moving average and is in an downward trend. Volatility is high as compared to the average volatility over the last 10 periods. Our volume indicators reflect volume flowing into and out of TWTR.N at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bearish on TWTR.N and have had this outlook for the last 8 periods.
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