Twitter, Inc. (NYSE:TWTR) new opportunities to grow market share and advertising with digital natives
It certainly hasn’t hurt that the president of the United States uses his Twitter account as his direct line to the public, outside the filter of the media and many times, his own advisors.
Whether people love him or hate him, they follow him. And those tweets are watched around the world by government leaders, intelligence sources and policymakers. They’re followed by business leaders and regular people.
In essence, as Twitter was losing its relevance, it was revived by one of the most controversial figures of the early twenty-first century.
But it’s not that Donald Trump deserves all the credit. CEO and founder Jack Dorsey has much to do with that. And now that social media is maturing, there are new opportunities that are helping Twitter to grow market share and advertising with digital natives.
Twitter has always been a unique platform, since until recently you were limited to expressing your thoughts in 140 characters or less (that has since been doubled). While it rewarded brevity and thought, the platform’s minimalist architecture made it difficult to find new avenues of growth.
It has proven its value in many natural disasters and uprisings in closed societies. It has an immediacy that other social media tools don’t provide as powerfully.
That said, social media companies are about growing their user bases and expanding revenues – something Twitter had a tough time doing.
Users became jaded as Jack Dorsey & Co. kept throwing things against the wall to see if they stuck – like Vine – and then, maybe, they would stay.
The problem is, if you’re not sure the micro-video format is going to be around, there’s little reason to dedicate your social media efforts toward it.
But all that is changing for the better, and it’s a key reason the stock is up 32% year-to-date, even after the big tech selloff in October. In the past year, it’s up 62%!
Overall, the bias in prices is: Sideways.
Note: this chart shows extraordinary price action to the upside.
By the way, prices are vulnerable to a correction towards 32.85.
The projected upper bound is: 35.96.
The projected lower bound is: 29.87.
The projected closing price is: 32.91.
A black body occurred (because prices closed lower than they opened).
During the past 10 bars, there have been 5 white candles and 5 black candles. During the past 50 bars, there have been 29 white candles and 21 black candles for a net of 8 white candles.
A doji star occurred (where a doji gaps above or below the previous candle). This often signals a reversal with confirmation occurring on the next bar.
A long upper shadow occurred. This is typically a bearish signal (particularly when it occurs near a high price level, at resistance level, or when the security is overbought).
Momentum is a general term used to describe the speed at which prices move over a given time period. Generally, changes in momentum tend to lead to changes in prices. This expert shows the current values of four popular momentum indicators.
One method of interpreting the Stochastic Oscillator is looking for overbought areas (above 80) and oversold areas (below 20). The Stochastic Oscillator is 25.5593. This is not an overbought or oversold reading. The last signal was a sell 8 period(s) ago.
Relative Strength Index (RSI)
The RSI shows overbought (above 70) and oversold (below 30) areas. The current value of the RSI is 54.20. This is not a topping or bottoming area. A buy or sell signal is generated when the RSI moves out of an overbought/oversold area. The last signal was a buy 41 period(s) ago.
Commodity Channel Index (CCI)
The CCI shows overbought (above 100) and oversold (below -100) areas. The current value of the CCI is -39. This is not a topping or bottoming area. The last signal was a sell 8 period(s) ago.
The Moving Average Convergence/Divergence indicator (MACD) gives signals when it crosses its 9 period signal line. The last signal was a sell 2 period(s) ago.
Rex Takasugi – TD Profile
TWITTER INC closed up 0.420 at 32.910. Volume was 15% below average (neutral) and Bollinger Bands were 8% wider than normal.
Open High Low Close Volume___
32.930 33.849 32.750 32.910 3,963,033
Short Term: Neutral
Intermediate Term: Bullish
Long Term: Bearish
Moving Averages: 10-period 50-period 200-period
Close: 33.80 30.40 33.86
Volatility: 43 65 70
Volume: 3,803,725 4,814,356 5,514,274
Short-term traders should pay closer attention to buy/sell arrows while intermediate/long-term traders should place greater emphasis on the Bullish or Bearish trend reflected in the lower ribbon.
TWITTER INC is currently 2.8% below its 200-period moving average and is in an upward trend. Volatility is high as compared to the average volatility over the last 10 periods. Our volume indicators reflect volume flowing into and out of TWTR.N at a relatively equal pace (neutral). Our trend forecasting oscillators are currently bullish on TWTR.N and have had this outlook for the last 17 periods.
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