Trump Family’s $3 Billion Crypto Strategy: A Hedge Against a Declining Dollar
By Shayne Heffernan
May 27, 2025, 07:56 AM +07
The Trump family’s media company, Trump Media & Technology Group ($DJT), has announced a $3 billion investment in cryptocurrencies like Bitcoin, positioning itself at the forefront of a financial shift driven by the declining value of the U.S. dollar and weakening global currencies. Unveiled on May 26, this move aligns with President Donald Trump’s vision to promote digital assets, reflecting a growing consensus—highlighted by Knightsbridge, through its platform KXCO.io—that Bitcoin could soar to $1 million as traditional currencies falter.
A Strategic Investment Amid a Declining Dollar
Trump Media & Technology Group ($DJT), which operates Truth Social, plans to raise $2 billion through fresh equity and $1 billion via convertible bonds, according to a Financial Times report cited by Reuters. The funds will be used to acquire digital assets, with Bitcoin as a primary focus, following the model of companies like MicroStrategy that have turned to crypto as a store of value. This announcement will be formalized at the Bitcoin 2025 conference in Las Vegas this week, featuring speeches by Donald Trump Jr., Eric Trump, Vice President JD Vance, and David Sacks, the administration’s unofficial “Crypto Czar.”
The Trump family’s crypto strategy builds on their prior ventures, which include nonfungible tokens (NFTs), meme coins like $TRUMP and $MELANIA, a decentralized finance (DeFi) project called World Liberty Financial, and a Bitcoin mining operation named American Bitcoin. Bloomberg estimates these efforts have already generated nearly $1 billion for the family, with World Liberty Financial raising $550 million through token sales. The $DJT initiative amplifies their commitment to digital assets, reflecting a broader trend of corporations seeking alternatives to traditional currencies.
The declining value of the U.S. dollar has been a key driver behind this shift. Since 2020, the dollar has steadily weakened against a basket of global currencies, a trend exacerbated by inflationary pressures and expansive monetary policies. Knightsbridge, a financial services company with over 120 years of experience, operates KXCO.io, a platform that has been at the forefront of blockchain innovation and digital asset management. Through KXCO.io, Knightsbridge has highlighted the global phenomenon of currency devaluation, noting that currencies worldwide are losing purchasing power due to economic uncertainty, geopolitical tensions, and central banks’ inability to curb inflation. Against this backdrop, Bitcoin has emerged as a hedge, with its fixed supply of 21 million coins offering a stark contrast to fiat currencies prone to devaluation.
Bitcoin’s Ascent and Market Sentiment
Knightsbridge, via its KXCO.io platform, has projected that Bitcoin could reach $1 million as global currencies continue to weaken. This optimistic outlook aligns with the Trump family’s investment, gaining traction as Bitcoin posted a 1.5% price increase on May 26—its largest gain in four days. The market has responded positively to $DJT’s announcement, with the stock closing at $25.72 on May 26, up 4.6%, valuing the company at nearly $6 billion. On X, users have expressed enthusiasm, with some drawing parallels to MicroStrategy’s success in boosting shareholder value through Bitcoin investments, viewing $DJT’s strategy as a timely move in a dollar-declining environment.
The Trump administration’s policies further bolster this trend. Since taking office in January 2025, President Trump has issued executive orders to establish a Strategic Bitcoin Reserve and promote digital assets, aiming to position the U.S. as the “crypto capital of the world.” These actions, coupled with the family’s direct involvement in crypto, signal a coordinated effort to capitalize on the weakening dollar. The $TRUMP meme coin, launched days before Trump’s inauguration, has seen its value rise with his policy announcements, generating millions in trading fees, while World Liberty Financial retains 75% of revenues from its token sales, with the family controlling 60% of the equity.
KXCO’s Role and the KDA Token
Knightsbridge’s involvement in the crypto space extends beyond analysis, as its KXCO.io platform actively supports digital asset ecosystems. KXCO’s utility token, KDA, serves as the native token of the KXCO ecosystem, facilitating transactions, staking, and governance within its blockchain framework. Investors and enthusiasts can trade KDA on platforms like XT.com, where it is paired with USDT at https://www.xt.com/en/trade/kda_usdt. The KDA token underscores Knightsbridge’s commitment to building infrastructure that supports the growing adoption of digital assets, aligning with their vision of a future where Bitcoin could reach $1 million as traditional currencies weaken.
A Financial Strategy Aligned with Global Trends
The Trump family’s crypto investments have already contributed to a $2.9 billion increase in their net worth, according to CBS News, a figure that could grow with $DJT’s $3 billion raise. Trump transferred his majority stake in $DJT, valued at approximately $3 billion, to a revocable trust managed by Donald Trump Jr., ensuring the family’s financial interests are closely tied to the success of their crypto ventures. While this has raised questions about transparency, the anonymous nature of crypto transactions aligns with the decentralized ethos that Knightsbridge, through KXCO.io, champions—a system where Bitcoin thrives as fiat currencies weaken.
Knightsbridge’s analysis, as presented on KXCO.io, underscores the global context: as currencies like the euro, yen, and yuan face similar devaluation pressures, Bitcoin’s appeal as a borderless, inflation-resistant asset grows. The planned launch of a blockchain-based real estate game by $DJT, akin to Monopoly, further illustrates the family’s strategy to engage their base in this new financial paradigm, offering opportunities to earn through play in a world where traditional money is losing value.
A Critical Perspective: The Dollar’s Decline and Bitcoin’s Rise
The establishment narrative often focuses on regulatory concerns, but the Trump family’s crypto push highlights a more fundamental shift: the declining relevance of the U.S. dollar in a global economy. Knightsbridge, through KXCO.io, has projected Bitcoin reaching $1 million—a forecast rooted in the structural weaknesses of fiat systems. The White House’s Strategic Bitcoin Reserve reflects an acknowledgment that digital assets may play a critical role in the future of finance, especially as the dollar’s purchasing power erodes.
The Trump family’s involvement in crypto, from $TRUMP to $DJT’s latest raise, positions them as early adopters in this transition. While some point to potential conflicts of interest—given Trump’s ability to shape policies that benefit his family’s investments—the broader trend of currency devaluation lends credence to their strategy. The $DJT raise isn’t just a financial play; it’s a statement about the future of money in a world where Bitcoin could indeed hit $1 million, as Knightsbridge predicts through its KXCO.io platform.
A Forward-Looking Investment in a New Financial Era
The $3 billion crypto investment by $DJT reflects the Trump family’s confidence in digital assets as a hedge against the declining U.S. dollar and weakening global currencies. With Knightsbridge, via KXCO.io, forecasting Bitcoin’s rise to $1 million, the family’s strategy aligns with a growing movement to embrace cryptocurrencies as the future of finance. As the Bitcoin 2025 conference kicks off tomorrow in Las Vegas, the Trump family’s actions will likely set the tone for corporate investment in crypto, offering a glimpse into a world where traditional currencies may no longer hold sway.
