Automotive brand marketing usually means embroidering a badge on a tote bag and asking a $1,000 for it.
But not so Ferrari (NYSE:RACE) has gone lots better by applying its badge to not 1, but 2 theme parks.
Ferrari and PortAventura Entertainment S.A.U signed an agreement to build a 2nd Ferrari-themed park, Ferrari Land, as part of the PortAventura resort and theme park outside Barcelona, Spain.
Open in Y 2017, the 7.5 ha (18.5 acre) site is billed as “an opportunity for the whole family to experience and discover the world of Ferrari.”
The iconic Italian Supercar maker’s previous venture into theme parkdom was Ferrari World, which opened in Y 2010 as the biggest indoor theme park in the world sporting the world’s largest Ferrari badge.
With its actual and virtual exhibits, a ride through a Ferrari V-12 engine, the world’s largest Ferrari gallery, the world’s fastest roller coaster and the world’s largest Ferrari shop, the company has done very well.,
The new Ferrari Land is inside the PortAventura theme park, which draws 4-M+ visitors a year.
Ferrari promised and delivered “new and exciting attractions” that include Europe’s highest and fastest vertical accelerator; a luxury 5-Star hotel with 250 rooms, restaurants, and a driving simulator; and F1 car exhibits and a slot-car ride.
“We carefully sifted through the various proposals and decided to accept PortAventura parent company, Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year.
This licence underscores our brand’s presence in this area. Ferrari Land will delight the whole family, not just F1 fans.”
More Ferrari-themed attractions have been rumored follow around the world with Mr. Perrone adding, “We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.”
Ferrari is the Aristocrat of the automotive sector.
HeffX-LTN overall technical outlook for RACE is Bullish across the board, and there is very little resistance here and none above 140.26. All of our Key indicators are Very Bullish in here.
Enjoy your travels.
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