Trading the Key to Success for Price Bloodstock

Trading the Key to Success for Price Bloodstock

Trading the key to success for Price Bloodstock

By Trent Masenhelder (

Price Bloodstock are geniuses when it comes to horse trading; one of the best in the business.

Established in 1995, Price Bloodstock is an active player at the various yearling sales in Australia and New Zealand. They then ‘test drive’ their stock to determine whether they are good enough make the grade in racing-mad Hong Kong, which is where the company is based – under the leadership of managing director David Price and director Jenny Chapman.

Their honour roll is littered with stars, including; Silent Witness, Sight Winner, Entrapment, Fabulous One and Contentment, to name just a few.
Silent Witness is one of the greatest horses Hong Kong has seen.

Purchased for AUD$55,000 (330,000 HKD) at the 2001 Inglis Classic Sale in Sydney, the speedy son of El Moxie won his first 17 starts.

He bowed out in 2007 with 18 wins from 29 starts, for prizemoney of AUD$10.4 million (62.5 million HKD), as well as three world champion sprinter titles (2003-05) and two horse of the year crowns (2003/2004 and 2004/2005).

Price enjoys a winner as much as anyone, but make no mistake, he’s in the business of trading; every horse is for sale – for the right price, of course.

Price and Chapman will be in Melbourne on Saturday to watch one of last year’s purchases – Property – contest the Group 1 Blue Diamond Stakes.
A son of Starcraft from the Anabaa mare Opalize, Property realised $130,000 at Inglis Classic.

It was originally planned that Property would be sold to Hong Kong as an unraced horse, however, he failed the pre-export veterinary examination.
Property’s future may well still lie in Hong Kong, but Price admitted no decisions will be made until after the Blue Diamond.

“There’s a few options, but I’ll let Saturday happen first and then I’ll worry about it,” Price told

“We’ll worry about it next week or the week after.”

On the back of two impressive wins at his past couple of outings, Property is well in the Blue Diamond market at $8.

Joao Moreira, the reigning two-time champion Hong Kong jockey, who already has 100 wins to his credit this season, will ride the gelding in the two-year-old feature, which carries a purse of AUD$1.5 million (8.98 million HKD).

“It seems to be human nature to always look past the winners; that’s normal,” said Price.

“The last two wins he’s done it well; he’s got a good quality turn of foot.

“He’ll need a bit of luck from the inside draw (barrier 2).

“He’s legit, he’s in the betting and so he should be.

“Week in, week out I watch Joao weave his magic in Hong Kong.”

Starcraft is based at Rosemont Stud (an hour out of Melbourne). A five-time G1 winner across four countries (Australia, New Zealand, France and the United Kingdom), he is enjoying a real purple patch at present, churning out winners in both Australia and Hong Kong.

“He’s a stallion that’s having a bit of a run,” Price said.

Please Credit: Racing Photos

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Shayne Heffernan Funds Manager at HEFFX holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Mining, Shipping, Technology and Financial Services.

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