1. Nikkie de Jager
Popularly known as NikkieTutorials, Nikkie de Jager is a Dutch makeup artist who began her YouTube makeup career in 2008 – at the age of 14. Nine years later Forbes magazine titled Nikkie to be one of the top 10 beauty influencer’s. Her most viral and popular YouTube video is called The Power of Makeup!
2. Tati Westbrook
Starting her YouTube channel for the sole purpose of teaching women about makeup, later turned into a career as she has gained over 5 million subscribers. She frequently features in the World’s leading editorial magazines like Glamour, Allure, and Cosmopolitan.
3. Shannon Harris
Shannon Harris, also known as Shaaanxo by her fans is a
New Zealand YouTube star with 3.2 million subscribers.
4. Lauren Curtis
Lauren Curtis is an Australian makeup artist. With her YouTube channel reaching 3.58 million subscribers, Lauren quit her job at David Jones and makes the same amount at home having fun!
5. Cassandra Bankson
Cassandra Bankson is an American model and online personality from San Francisco, California. She has been featured on Good Morning America, The Today Show, and seeral more other international television shows.
6. Carli Bybel
Carli Bybel started her YouTube career in 2011 and today has over 6 million subscribers. Her most famous video uploaded is the “Megan Fox Makeup Tutorial”.
7. Jaclyn Hill
Jaclyn Roxanne Hill is an American YouTuber, best known for her makeup tutorial videos and for her collaborations with beauty brands BECCA cosmetics and Morphe Cosmetics.
8. Kandee Johnson
As one of the earliest YouTube influencers, Johnson helped to spark the wave of beauty gurus making their mark online. The fact that she has stayed popular for so long, amassing millions of followers, is a testament to both her incredible talent and her charming personality.
9. Nicole Guerriero
Nicole started posting videos in 2010, all the while working at a number of restaurants and bars. The tutorials are very relatable and easy to follow. She has 2.9 million subscribers.
10. Chloe Morello
Previously working as a model, Chloe began her YouTube career in creating informative, educational and fun makeup videos which have today amassed 2.6 million subscribers.