The Audemars Piguet Hotel in Switzerland Gets a Makeover

The Audemars Piguet Hotel in Switzerland Gets a Makeover

The Audemars Piguet Hotel in Switzerland Gets a Makeover

Located in the Vallée de Joux, the project will be completed by Y 2020

The Swiss watchmaker Audemars Piguet is 1 of the finest mechanical watchmakers in the world. Its Gérald Genta-designed Royal Oak collection has become a horological icon with a shape so recognizable and distinctive, that you could do away with the AP logo on the dial and still tell that it is an AP timepiece after all.

Beyond watches, Audemars Piguet has for several years been operating a luxury hotel in the village of Le Brassus in the Vallée de Joux.

The Audemars Piguet Hotel des Horlogers is located in a village which is the birthplace of Audemars Piguet, the valley is home to several other watchmakers.

Now, Bjarke Ingels Group of Architects have been commissioned to redesign the hotel and build a museum that pays tribute to the watchmaker as well.

The 7,000 sqm hotel will have a total of 50 guest rooms, a bar, 2 restaurants, a spa and a view of the valley.

There will be a Musée Atelier Audemars Piguet on the premises adjacent to the hotel. This spiral-shaped museum will house a collection of 1,300 historically relevant timepieces and educate guests into the origins and evolution of this brand whose roots go back all the way to Y 1875.

One of the highlights of the redesign will be the zigzagging ramps found on the exterior of the hotel, along its side, which guests can use to ski their way down from the roof to the ground floor.

The roof of the hotel and the museum both slope down towards the ground to give the impression of it being part of the topography.

The Bjarke Ingels Group are a New York and Copenhagen based team who are behind some of the world’s most familiar structures spread across from Abu Dhabi and Shanghai to New York and Mexico City.

Bjarke are also the architects for the Two World Trade Centre in New York City which is currently under construction and is being built to replace the 2nd World Trade Centre tower that came down on 9/11.

Expect the revamped Audemars Piguet hotel with the new design and added amenities to be open to guests by Y 2020, just after SIHH 2020.

By Varun Godinho

Paul Ebeling, Editor

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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