Thanksgiving Consumers Shopped by Smartphone
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Adobe Analytics (NASDAQ:ADBE) reported that nearly 50% of the $3-B’s spent on Thanksgiving Day was spent by consumers on their couches shopping by Smartphone.
“The big story this holiday season is in mobile shopping,” Mickey Mericle, the vice president of Adobe’s Marketing and Customer Insights division, said Friday
“Shoppers looking for discounts are getting better at using smartphones to quickly close the deal, and we are seeing better mobile conversion this season at over 10 percent growth,” he added.
Adobe Insights, which measures 80% of online transactions at 100 major US retailers, said 61.1% of shoppers’ visits to retailers’ websites on Thanksgiving stemmed from mobile devices, including smartphones and tablets.
And the devices were driving 46.2% of total online revenue; consumers had already spent more than $640-M by Friday morning, an increase of 18.4% compared with a year ago.
A separate survey by Salesforce, (NYSE:CRM) also found more shoppers using mobile devices to make purchases on Thanksgiving.
The Smartphone orders on Thanksgiving surpassed computers for the 1st time, the survey found.
“The mobile share of traffic to retail sites was head and shoulders above any other device,” wrote the head of consumer insights at Salesforce’s Commerce Cloud division.
Companies including Target (NYSE:TGT) Macy’s (NYSE:M), Kohl’s (NYSE:KSS)and Nordstrom (NYSE:JWN) have all been seen making investments in their mobile apps
Have a Happy Weekend