Tesla’s (NASDAQ:TSLA) CEO Elon Musk is such a disruptive shock in this modern world of automotive manufacturing.
He is like 1 of those determined entrepreneurs from the 1900’s who wanted to stick a motor on a carriage and get people moving without having to hitch a horse, for him it to not pump gasoline into a car, he see a plug in. And so, for industry veterans, Wall Streeters, and critics, Mr. Musk is a ‘piece of work’ not seen for a 100 yrs.
Elon Musk is not historically usual for those men that start car companies.
If a one wants to enter the auto industry with a new brand there are huge odds against success, as conventional wisdom hold that eventual bankruptcy is the outcome.
It’s been more than a 100 years since entrepreneurs gave us the 1st engine driven carts. Since then creativity and risk-taking were the norm.
The Big Q: Can you imagine a business world filled with lots and lots of Elon Musks?
Of course, today there are some serious “car guys and gals” in the car business, but now the industry is huge and global, the managerial skills needed to run it reward MBA’s not Madmen.
For many years before Elon Musk and Tesla came along, some people wanted great, widely available electric cars, but the industry was not able to produce such dream cars them. Tesla helped make EV’s a reality.
Elon Musk is not operationally disadvantaged as many who have started to build dream cars, I have known a few. His problem is not that he does not understand how cars are built and sold, but that he is too ambitious about improving a manufacturing process that might not need it.
Elon Musk’s job is sell cars, he is a futurist car salesman, and with that real job title, he has real critics. He is not Enzo Ferrari or Ford’s Lee Iaccoca.
Mr. Musk, car salesman, futurist, but not a diplomat. His driving goal is to sell as many Teslas as possible to end our dependence on a world awash in Crude Oil. That mission requires something more like a field grade General like George Patton in charge.
There are very few exciting cars in the automotive sector today, the Aristocratic exception is Ferrari (NYSE:RACE), the iconic Italian supercar maker has always thrilled. But as I see it automakers for the past 40 odd years have been about processes and management not pure excitement.
Tesla hypes the excitement of its cars, but I do not see it, they are fast, but not styled wild, and they are quiet, I like the sounds of the Ferraris, and that is what I told Mr. Musk when I drove the Tesla (Lotus) roadster 11 years ago.
The buzz still buzzes and Elon Musk is it buzz meister.
The stock was a great play up and down, today it is very risky and I believe for professional with huge risk tolerance only.