Marketing Ideas For Success and Expansion

Marketing Ideas For Success and Expansion

For any business looking to expand from a local business to a national business, it’s important to have a solid marketing plan in place to ensure you are successful. Even if you’re a larger business that has planned and executed national marketing campaigns before, there are always lessons to be learned from previous campaigns that […]

Ferrari (NYSE:RACE) May Drop ‘Mission Winnow’ Branding for 2019

Ferrari (NYSE:RACE) May Drop ‘Mission Winnow’ Branding for 2019

$RACE, $PM, $BTI Ferrari (NYSE:RACE) is sponsored by the initiative of title partner Philip Morris (NYSE:PM) which is part of a move to a non-tobacco future for the company as it moves to electronic cigarettes. But the Mission Winnow presence has caused some controversy this year, with Ferrari voluntarily removing the logos for the season opener in […]

Hong Kong, This City Tells a Terrific Story

Hong Kong, This City Tells a Terrific Story

Hong Kong, This City Tells a Terrific Story When I 1st visited Hong Kong the city’s slogan was ‘Asia’s World City’. It is still relevant, and I have learned much about the art of Hong Kong’s branding since then. When Hong Kong’s former Chief Executive Tung Chee-hwa unveiled the city’s new branding as “Asia’s World […]