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Swoop Airlines Passengers

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Swoop celebrated its one-millionth traveller on a flight from Edmonton to Hamilton earlier this week. William and Emily Burchat were surprised to be selected as the lucky recipients of a round-trip for two on Swoop and a commemorative, Swoop branded, model aircraft. The pair were travelling to Hamilton with their twin infant daughters who were meeting their grandparents for the first time.

“It was an awesome experience. They were all super helpful, every single one of them,” said William of his first Swoop flight. “Their prices are cheap, but the quality isn’t. We save as much money as we can to give them (the twins) a better future. Every penny counts with them.”

“Both of us and the girls flew here for half the price it would have cost,” said Emily about why they chose Swoop. “We wouldn’t have been able to actually make the trip. It’s hard to travel as a family.”

A small Swoop team was on hand in Edmonton to kick-off the festivities, which included celebratory décor and refreshments at the gate. Travellers were encouraged to record their favourite travel stories at the Swoop Stories Video Booth to be shared on the Swoop social channels. Every traveller received an exclusive Swoop luggage tag, promo code and the hugely popular, Swoop piggy bank.

“We suspected the millionth traveller would be flying this week, so we decided to have some fun and share the experience with an entire flight,” said Steven Greenway, President of Swoop. “After all, every traveller is equally as valued and we were eager to show our appreciation in a unique way.”

“The best compliments we receive are affirmations from word-of-mouth referrals,” said Karen McIsaac, Sr. Advisor of Communications for Swoop. “Of those who try us, more than 94 per cent say they would fly with Swoop again. † This kind of awareness and endorsement has been our biggest ally in bringing more affordable air travel to everyone.”

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Ivy Heffernan, student of Economics at Buckingham University. Junior Analyst at HeffX and experienced marketing director.