Fuse, a marketing agency specializing in reaching teens and young adults, has released a new report on teens. At the start of a new year, it’s valuable for marketers to consider what is most popular with teens. So, to kick the year off, Fuse asked 1,000 about their favorite things.
1. Technology: Teens and smartphones remain an unstoppable force
When it comes to what tech teens love most, it’s no surprise that nearly half of the teens we surveyed said they preferred their mobile phones above all other technology. And why wouldn’t they? Smartphones can connect teens to everything they care about – from socializing with their friends on messenger and social media apps to consuming all types of content and entertainment like gaming and video streaming. This news is not unexpected, since 95% of teens report that they have a smartphone or access to one. Conversely, teen interest in AR and VR technology appears stagnant, in part because no other brand has yet to replicate the success of Pokémon Go, the most popular AR release to date.
|What’s your favorite technology?|
2. Social Media: Snapchat appears to be in a losing battle with Instagram
Snapchat has declined in popularity as teens continue to choose Instagram’s superior design and social connectivity. As the ongoing trend around teens moving away from Facebook and Twitter continues, it’s important to note that they still prefer to use multiple social platforms, rather than just one. The jury is still out on if or when these less popular apps will go away altogether as teens find newer social apps to gravitate towards, like TikTok, which continues to gain in popularity among teens.
|What’s your favorite social media platform?|
3. Video Streaming: Teen YouTube vloggers create highly entertaining content
The rise of online streaming among teens is no surprise, but what is it about YouTube that make teens love it most? More than 52% of the teens surveyed favored YouTube above all other streaming services. In fact, more than 72% of teens report visiting YouTube daily. Popular teen vloggers on YouTube, like 15-year-old MattyBRaps who has over 10 million subscribers, are constantly creating entertaining music videos, vlogs and challenges and posting them to their YouTube channels for young and loyal fans to watch.
|What’s your favorite streaming platform?|
4. Watching Sports: Are you ready for some Fantasy Football? Teens are!
In America, we all know that football is the most watched sport, with soccer and basketball rounding out the top three. Surprisingly, these favorites haven’t changed among teens over the past three years – YPulse did a similar survey in 2015. But what is it about football that is captivating teens? As the popularity of fantasy leagues continues to rise, more and more teens are choosing to join in on the game – 34% of U.S. teens participate in fantasy football leagues.
|What’s your favorite sport to watch?|
5. Participating in Sports: Teens choose to run
In 2018, there was a surge in teen sports participation, with more teens participating in high school sports than ever before. When asked which sport was their favorite, teens we surveyed said running –whether in cross-country, track or just to stay in shape.
|What’s your favorite sport to play?|
|Action sports (snowboarding, surfing, skateboarding, BMX, etc.)||13%|