Home Headline News Squishy Children’s Toys Making a COmeback

Squishy Children’s Toys Making a COmeback


ZURU™, the leading international toy and consumer products company, combines the dinosaur craze and unboxing, reveal and surprise trend, with ZURU SMASHERS™ SERIES 3 DINO. The third series in the ZURU SMASHERS™ collectible range, the new collection brings its wildly popular  SMASHBALL™ in the guise of an all-new smashable DINO egg, housing a selection of mutant, robot, rock-hard fossil dinos and the ultra-rare skull smashers.

The Epic Dino Egg, standing at nearly a foot tall and includes over 25 different surprises inside!  Offering a continued level of play beyond ‘smash’ and collect, a scratch n’ reveal map encourages kids to discover clues to find the fossils inside!  At the end of the excavation, kids piece together the dino fossils to find one of three exclusive smash-o-saur dinos.  The Epic Dino Egg also includes various compounds such as ice age putty, dino dirt sand, ooze slime, fossil rock and fizzy bath bombs as well as six Smash Eggs & a Rebuilder for more fun!

Since the first series launched in December 2017, ZURU SMASHERS is one of the fastest growing new toy brands and global figures confirm that over 25 million Smashballs have been smashed. There are also thousands of unboxing videos on YouTube amassing over 80 million views.

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Ivy Heffernan, student of Economics at Buckingham University. Junior Analyst at HeffX and experienced marketing director.