Snapchat, Instagram and Facebook Social Media Scorecard

Snapchat, Instagram and Facebook Social Media Scorecard

Snapchat, Instagram and Facebook are in a statistical deadhead when it comes to college and high school students and the social media networks they use, but Snapchat and Instagram jump to a solid lead when it comes to how often they use them.

According to an online survey of 333 college and high school students conducted by SCG, a Parsippany, NJ-based advertising and public relations agency, about 95 percent of students say they use the three major social media platforms, but 88 percent say they use Instagram and Snapchat often, versus  81 percent for Facebook.  Twitter trails on all fronts with only 66.6 percent reporting use and fewer than 50 percent using it often. Students report lower usage of Tumblr, YouTube, and Pinterest.