Noted beauty industry executive Rochelle Weitzner, the former CEO of Erno Laszlo and former CFO at Laura Mercier Cosmetics and RéVive Skincare, announces the launch of Pause™, a first-of-its-kind, science-based skincare line focused on supporting skin during the three stages of menopause.
The Pause story began when Weitzner experienced her first hot flash. Naturally, she looked to her industry for products that could support her through menopause. What she found—actually what she didn’t find—shocked her.
“Not only were there no products targeting the particular effects of menopause on skin,” reflects Weitzner, “but no one was even talking about it. For all the noise we make about aging and all the products aimed at anti-aging, it was as if the whole topic of menopause was forbidden.”
After a career in the C-suite, Weitzner found that not just surprising but unacceptable. “Menopause is or will be a fact of life for millions of women. From peri-menopause—which can start in a woman’s thirties—and for the rest of her life, she will deal with a combination of hot flashes, dryness, sagging and loss of elasticity,” says Weitzner. She decided to change all that, redirecting her extensive experience in beauty to fill this gaping void.
Weitzner teamed up with Grace Beauty Capital to establish Pause™ Well-Aging™ skincare. “Menopause is a huge transition for women—and a huge underserved market,” says Grace’s Founder and Partner, Frank Fazzinga III, “and I couldn’t understand why nobody had the courage to tackle it.”
Pause is a first-of-its-kind skincare line focused on the three stages of menopause, turning traditional “anti-aging” thinking on its head with an unabashed “Well-Aging” approach to menopause and its effects on skin. Weitzner notes, “We’ve done our homework, developing products that scientifically target this stage of skin health from both the inside and the outside.”
Pause launches in June with three products created to address the unique physiology of menopausal skin. Hot Flash Cooling Mist is a use-anywhere fine mist that minimizes flushing and provides instant relief during a hot flash. Collagen Boosting Moisturizer is a deeply hydrating formula that can tighten facial contours, increase skin density and improve elasticity to estrogen-deprived skin. The Fascia Stimulating Tool, an FDA-cleared Class I medical device developed with Dr. Jessica Hill, Doctor of Physical Therapy, uses gentle massage to help stimulate collagen production, improve tone and texture, and enhance subdermal tissue health.