Rolex, the World’s Largest Swiss Luxury-watch Brand
A Brief History of Rolex
The precursor to Rolex was founded in London by Hans Wilsdorf and Alfred Davis in Y 1905, with the Rolex Watch Company established in Y 1919 when operations were moved to Geneva, the company is HQ’s in Geneva today.
The Rolex brand limits its offerings to a few product lines, but makes regular improvements to new models ensuring that each is the result of the advances of its predecessors.
Rolex’s contributions to watchmaking include developing the 1st waterproof case and the invention of the GMT complication.
Today, Rolex today is known among watch lover as the King, as it is the largest Swiss luxury-watch manufacture, and is vertically integrated, down to smelting its own Gold alloys and producing its own hairsprings.
This control over production has allowed the brand to maintain exceptionally high quality control, which it backs with a 5-year warranty frame for all new watches.
The Key product lines
The Submariner, Sea-Dweller, and Deepsea, a trio of dive watches built to withstand increasingly greater depths.
Cosmograph Daytona, a chronograph rooted in automobile racing.
Milgauss, developed to withstand strong magnetic fields in scientific research.
GMT-Master II, a product of the Jet Age created to track multiple time zones.
Explorer II, another dual-time zone watch, but with an emphasis on exploration.
Yacht-Master II, meant for sail boat racing
Air-King, the basic model within the sports watch range
Oyster Perpetual, a simple time-only watch harking back to Rolex’s origins.
Datejust, Day-Date, and Cellini, ranges of dress watches with different complications in each. and
Pearlmaster, the jewelry watch range for ladies.
Prices: Starts from several thousand dollars for Oyster Perpetual basic automatic models, which are the brand’s entry-level pieces.
Have a terrific weekend.
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