The Ralph Lauren Double R ‘Polo’ Steak
This is the Premium Steak from beef raised on Ralph Lauren’s 16,000-acre Colorado ranch, stylish, yes?
The Double RL is priced $200 for a 44-oz Bone-in Rib Eye
For his main job running a $7.9-B business, Ralph Lauren deals in Americana fashion that changes with the seasons; no surprise then that his premium-beef side business is also seasonal.
Double RL beef comes from about 800 Angus and South Devon steers and heifers that graze on almost every available blade of grass on the designer’s 17,000-acre ranch in southwestern Colorado, beneath the San Juan mountains.
The cows are led from pasture to pasture by a team of Cowboys, likely clad in Denim & Supply Ralph Lauren or Chaps.
This incredibly grass fed beef, finished on corn, is calved in the Spring and harvested 18 months later, it is available as 44-oz and 22-oz. Rib-eyes through the Fall until it’s gone, next Fall you can have it again.
|NYSE:RL||86.32||13 January 2017||-0.07||86.75||87.36||85.79||806,300|
|HeffX-LTN Analysis for RL:||Overall||Short||Intermediate||Long|
|V Bearish (-0.57)||V Bearish (-0.54)||V Bearish (-0.58)||V Bearish (-0.58)|
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