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Monday, December 6, 2021

Professional Women’s Cycling TV Coverage To Expand Globally

The 2019 Colorado Classic® presented by VF Corporation will put women’s racing on a world stage with game-changing live start-to-finish coverage each day of the race (August 22-25) and distribution to fans around the world over a pioneering streaming, social media and TV network.  

“We are putting women’s pro racing on a world media stage like never before,” said Rob Simon, RPM Events Group CMO and Executive Producer. “With unprecedented live coverage from the start of the race through the podium award ceremonies, and free worldwide distribution through streaming and TV partners, we’re creating a game-changing media platform for professional women cycling. For most of the teams and riders in our race, it will be the first time they can tell their fans to tune-in and watch the race every day, start-to-finish.”

The distribution network will include live streaming on the Colorado Classic “Watch Now” page and syndication through an embedded Livestream player on nearly 25 partner and cycling media websites, including the teams and racers themselves. The production will be simulcast on social media on Colorado Classic’s Facebook page and YouTubechannel, where it can be watched, shared and commented on around the world. 

Global Cycling Network (GCN) will provide an English-language show with commentary from Marty MacDonald and ex-pro cyclists Dani Rowe (Stages 1-2) and Hannah Walker (Stages 3-4), and a Spanish-language show with commentary from Andres Canovas Rubio.  Both will be distributed on GCN’s English and Spanish Facebook and YouTube channels. GCN provided similar live coverage of the race last year as well.

The distribution will break new ground with a pioneering “localized” broadcast powered by Kiswe and its award-winning CloudCast technology, enabling a commentator to call the race — live — in their native language from anywhere in the world. This is the first time that Kiswe technology will be used to cover a cycling event. The Colorado Classic will be CloudCast by cycling media reporter Rebecca Reza in Spanish from her base Texas and distributed through a new cycling media company in Costa Rica, GPSeries1, on their websiteFacebook and YouTube channels.

Ivy Heffernan
Ivy Heffernan, student of Economics at Buckingham University. Junior Analyst at HeffX and experienced marketing director.

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