The Pokemon Company is developing “Pokemon Sleep”, an app that tracks users’ sleep and turns it into game-play, and plans to launch it next year.
“We want to turn sleep into entertainment,” said Tsunekazu Ishihara, the CEO of the Pokemon Company, which was set up with investment from gaming firms Nintendo Co Ltd (OTCMKT:NTDOY), Game Freak and Creatures.
At the same news conference in Tokyo, Nintendo said it was developing a successor to the Pokemon Go Plus device, which allows users to catch Pokemon without taking out their Smartphones, that can track sleep.
Pokemon, with its business spanning videos games to movies to cuddly toys, is a home-grown Japanese contender for a Disney-style (NYSE:DIS) pop culture empire.
In the more than 20 years since the 1st 2 titles launched on the Nintendo Game Boy in Y 1996, the Pokemon game series has sold more than 340-M units worldwide.
Augmented reality Smartphone game “Pokemon Go”, developed by San Francisco-based Niantic Inc, (a private compamy) became a worldwide phenomenon after its launch in Y 2016 as players spilled out from living rooms onto the streets to hunt for Pokemon.
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