Patek Philippe Employs Ferrari Like Marketing for it New Nautilus

Patek Philippe Employs Ferrari Like Marketing for it New Nautilus

Patek Philippe Employs Ferrari Like Marketing for it New Nautilus

Patek Philippe launched its Nautilus sport watch in Y 1972, it was an anomaly.

A luxury sports watch made of stainless steel and measuring 42mm diagonally across, the Nautilus was a departure from the era’s high-end watches, which were typically smaller, dressier and crafted from Gold.

The Nautilus went on to become an icon watch, today, steel Patek’s steel models often command months-long waiting times.

This year, the 177-year-old company again got watch lovers attention with a pair of 40th-anni time pieces.

They are made of precious metals and have flashy touches that have got some watch fans wondering.

My preferred model is the Ref. 5711/1P, a time-and-date Nautilus encased in Platinum. Its dial features baguette-cut diamond hour markers and embossed commemorative lettering, accents that are subtly and tastefully executed, but are enough to get purists into debates.

These Special Editions mark the 40th anniversary of the Nautilus, designed by the late, great watch designer Gerald Genta in Y 1972.

 Aside from the shared aesthetic details, the other anniversary model also stands out with its size.

Ref. 5976/1G, a chronograph watch in White Gold, measures 49.25mm in width (and 44mm diagonally across). This makes it the largest model in Patek’s current catalogue, as well as a contrarian statement at a time when watch sizes are shrinking, following years of large cases.

Whatever people feel, what is certain is that these by-application-only (Ferrari (NYSE:RACE) like marketing), you have to apply for them, and that does not mean you will get one, expect them to go fast.

Priced at $149,300, Ref. 5711/1P is limited to just 700 pieces, while the chronograph Ref. 5976/1G retails at $127,000 and is limited to 1,300 pieces.

Have a terrific weekend…

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