California Innovations, the world’s leading provider of soft sided insulated coolers and lunch packs, is targeting the U.S. outdoor community for expansion with the debut of next generation high performance coolers under its established TITAN and Arctic Zone brands.
“We have systematically innovated every aspect of the soft sided cooler based on years of exhaustive consumer research designed to discover what matters to consumers,” said Mel Mogil, president at California Innovations Inc. “First and foremost, we boosted thermal performance by developing high performance insulation. We improved the exteriors with our water and stain resistant Rhino-Tech®. We enhanced portability with our Backsaver® Load Bearing Technology, and we changed the game with our patented Zipperless™ HardBody® Coolers. We’re passionate about building the world’s best coolers and we take great pride in having developed technologies that make coolers better,” Mogil added.
California Innovations has been responsible for many game changing innovations that have expanded the soft sided insulated category over the years. These include the first collapsible cooler, first Zipperless™ cooler, and first self-inflating cooler among many others.