FLASH: President Trump Invites Tiger Woods to the White House to Receive the Presidential Medal of Freedom and Celebrate!
Tiger Woods’, 43 anni, come from behind Masters victory will reward the few companies that stuck with him through his struggles, and the ones that joined him when he was near the low point of his career.
Golf’s hero won his 5th Masters title Sunday by 1 stroke, his 1st major victory in 11 years, and just his 2nd PGA Tour victory in more than 5 years.
It is also a win for his sponsors.
During the final-round telecast, when he made a late charge, he generated more than $23-M in exposure for various corporate partners, according to sponsorship analytics firm Apex Marketing Group. Bob Dorfman, a sports marketing executive at Baker Street Advertising, cited Mr. Woods’s ability to bring even casual fans to their televisions to watch him,
“He moves the needle like no other golfer does or ever has done,” Mr. Dorfman said, comparing Mr. Woods’ legendary status to that of Michael Jordan. “Nobody can do what he does and it’s amazing he’s been able to do it for as long as he has.”
Tiger Woods’ return to the center of golf’s biggest stage will probably drive added interest in pro golf for awhile and generate even more attention for his corporate partners. It will also renew debate over whether a healthy Woods can return to the dominance of his early career, when he single-handedly boosted golf’s status around the world.
Mr. Woods now has 15 major titles, just 3 shy of Jack Nicklaus’s record 18.
In the moments after M.r Woods’ final putt Sunday, longtime sponsor Nike Inc. (NYSE:NKE) released a video congratulating him on the feat, and highlighting his push to pass Nicklaus. The video uses audio from a 3-year-old Tiger listing his golf aspirations.
“To think a 43-year-old who has experienced every high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old,” the video says.
No company is more closely associated with Mr. Woods than Nike, which signed him when he turned pro back in 1996 and built its golf business around his stardom.
Mr. Woods was once making $30-M per year from Nike, according to Forbes, but in Y 2016 the company announced it would stop making golf clubs, balls and bags.
Nike is still Mr. Woods’ apparel partner, the red Nike shirt he wore Sunday is a familiar sight for most fans, but over the past few years Mr. Woods has had to look elsewhere for ball and club partners.
Nike shares rose in New York trading Monday to near its 52 Wk High. The effect extended to golf brands unconnected to Woods: Callaway Golf and Titleist parent Acushnet Holdings also traded higher.
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