# NFTs Are Coming to Both Instagram and Facebook

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Last modified: 2022-05-12

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By Paul Ebeling · 2022-05-12
Tags: Shayne Heffernan on Investments, Luxury, Instagram, Lifestyle, Facebook, Paul Ebeling, Crypto, Education, crypto, Living, Non-Fungible Token, Knightsbridge, NFT, Featured, NFT, Knights, Applications, Metaverse
Signed: no (published before platform launch).
Nothing in this article is investment advice.

#crypto #NFT #Instagram #Facebook

$FB

"*Meta CEO-founder Mark Zuckerberg says the tech conglomerate is experimenting with digital collectibles on 2 of its biggest social media brands*" --Paul Ebeling

Mr. Zuckerberg [says](https://www.youtube.com/watch?v=1N04_EHprO4) that Meta will initially test non-fungible tokens (NFTs) on Instagram and then Facebook before rolling out NFTs to other apps.

“*We’re starting building for NFTs not just in our metaverse and Reality Labs’ work, but also across our family of apps.*

*And one of the new things that I wanted to announce and share today is we’re starting to test digital collectibles on Instagram so that creators and collectors can display their NFTs…*

*I’m really excited to start testing this. We’re going to bring similar functionality to Facebook soon too. And then maybe to other apps in our family.”*

Zuckerberg also says that Meta is working on functionality that will allow content creators to publish 3D NFTs to Instagram Stories using its augmented reality (AR) platform Spark AR Studio.

*“We’re also you know going to work on augmented reality NFTs, basically 3D NFTs that you can bring to Instagram Stories using Spark AR.”*

According to Mr. Zuckerberg, expression and profit are 2 of the major factors fueling digital collectibles.

*“A huge part of this I think is about expression, saying something about yourself. What do you want on your profile? What’s the collection that you want to show?*

*And maybe there’s a financial component about that and that people bought these things and maybe they want to sell them at some point.*

*But a lot of it is about expression. Certainly in the context of a social network that makes sense.”*

The CEO signaled about 2 months ago that Instagram would be incorporating NFTs though he did not reveal the specific roll-out date.

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