Home 2020 Modern Ferrari Styling is Down to 1 Man: Leonardo Fioravanti

Modern Ferrari Styling is Down to 1 Man: Leonardo Fioravanti



Mr. Leonardo Fioravanti, 81 anni, is the designer behind much of the magic produced by Carrozzeria Pininfarina in the 1970’s and ’80’s and is celebrated as such by Ferrari (NYSE:RACE) afficianatoes world wide.

To those that know, this affable, manicured gentleman is perhaps the most revered man in modern Ferrari design

He is responsible for the Dino 206 and 246 GT, Ferrari Daytona, F40, P5, P6, Pinin, 512 Berlinetta Boxer, Ferrari 365 GT4 2+2 (the forerunner of the Ferrari 400), Ferrari 308 GTB, and Ferrari 288 GTO, amongst project management of many others.

As a young man, Leonardo studied mechanical engineering at the Politecnico di Milano, specializing in aerodynamics and car body design under Professor Antonio Fessia, the engineer responsible for the Lancia Flaminia, Flavia, and Fulvia.

In y 1964 Leonardo, 26 anni, was hired by Pininfarina to work as a designer, where he would go on to enjoy a 24 yr career.

At Pininfarina, he 1st worked on the aerodynamics of the Ferrari 250LM, then moved onto the 206 Dino, working from the various concepts that had gone before. Following that, the P5 and P6 Ferrari show cars, then the Ferrari Daytona.

Leonardo was acting alone when he designed the Daytona as Ferrari had not asked for another model to be produced, with Ferrari already happy with the 275 GTB which had been launched in Y 1965. But a chance walk inside the Marenello factory 1 day, seeing the bare chassis already having V12 engines, inspired Fioravanti to produce A 1:1 model of his ideas, which were shown to Enzo Ferrari. Enzo liked it, but suggested adding 6 cm to the front and back, gave the Green light and thus, the Daytona was born.

Assuming the role of Managing Director of the company’s research arm, Pininfarina Studi e Ricerche, in Y 1972, he sought to move on from the Dino to create the 308 GTB4. Following his tenure there, he eventually became became managing director of Pininfarina in the 1980’s. During this frame, Leonardo designed the Testarossa, the 288 GTO and the F40.

From Ys 1988 – 1991 he worked for the Fiat Group, initially as deputy general manager of Ferrari and later as head of Fiat’s design center as well as Centro Stile Alfa Romeo.

Leonardo founded his own company Fioravanti Srl in Y 1987 just outside Turin as an architectural practice working on the Japanese market, designing homes in Tokyo and several clubhouses for golf courses in the surrounding area.

In Y 1991, given his experience, he diversified his activities into services to the automotive industry, focusing in particular on transport and industrial design. His company introduced many concept cars and designed a rotating hard top, which was eventually applied to the Ferrari 575 Superamerica.

Leonardo Fioravanti entered the scene of special coachbuilding in Y 2008 by joining Ferrari’s new ‘Portfolio’ program, with his first Special Coachbuilt Ferrari being the F430-based SP1.

Recently, Fioravanti Srl formed a partnership with a Shanghai-based design and engineering consultancy, with the aim of delivering a wide range of design and build services, directly to Chinese OEMs.

This partnership is overseen by his sons who continue his work and legacy, Matteo, an architect, and Luca, an attorney.

Ferrari is The Aristocrat of the automotive sector.

Enzo Ferrari’s iconic Italian Supercar manufacturer claimed the title according to the latest Brand Finance Global 500 2019 report launched at the World Economic Forum in Davos.

HeffX-LTN overall technical outlook for RACE is overall Bullish to Very Bullish, there is Key resistance 163.97, and Key support is at 157.72.

Our overall technical outlook is Bullish to Very Bullish in here

Ferrari finished Friday at 159.87, +2.59 in NY.

The Maranello Outfit’s shares were raised to Buy from Hold at HSBC.

Ferrari will continue to create value in the long term. Ferrari is a quality 1st long term luxury products investment, and I have called it at it at 200+/share long term, adjusting it to 200/share short term (after the virus) and siding with BAML to 230 long term for now. The stock is not considered defensive in the sector.

Have a healthy weekend, Keep the Faith!

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Paul A. Ebeling, a polymath, excels, in diverse fields of knowledge Including Pattern Recognition Analysis in Equities, Commodities and Foreign Exchange, and he is the author of "The Red Roadmaster's Technical Report on the US Major Market Indices, a highly regarded, weekly financial market commentary. He is a philosopher, issuing insights on a wide range of subjects to over a million cohorts. An international audience of opinion makers, business leaders, and global organizations recognize Ebeling as an expert.