Runway shows continued apace on the 4th day of Milan Fashion Week as the fashionistas took an analytical attitude toward the cases of the virus from China clustered in northern Italy.
Milan city officials closed offices as a precaution as the number of confirmed coronavirus cases grew in an area just an hour outside of the fashion capital.
Milan is the capital of Italy’s Lombardy region, which reported 39 confirmed cases tied to 1 patient.
There was chatter at runway shows and other Fashion Week events about the rapidly spiking infections, but health worries remained remote enough to contemplate concerns about a potential economic impact.
“For the moment the situation is under control,’’ the President of the Italian National Fashion Chamber, Carlo Capasa, said.
‘’It does not seem to me, in this moment, for what regards our sector, our fashion week, that there are signs of danger,’’ Mr. Capasa said. ‘’We are tranquil and prudent.’’
Giorgio Armani expressed some uncertainty ‘’We don’t know when we will be able to breath a sigh of relief,’’ the iconic designer said.
Armani said the challenge for businesses won’t end when the virus stops spreading. That will be when fashion companies will need to renovate stores and ‘’again create enthusiasm among the people,” he said after the Emporio Armani preview Friday.
Have a terrific weekend
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