Home Headline News Hasbro’s (NYSE:HAS) Micro Machines Make a Come Back in the Toy Market

Hasbro’s (NYSE:HAS) Micro Machines Make a Come Back in the Toy Market



It’s time to take a trip down memory lane—in a tiny car!

It was announced Tuesday that Hasbro, Inc. (NASDAQ:HAS) has entered into an agreement to appoint Wicked Cool Toys as global master toy licensee for one of the hottest toy lines of the 1980’s and 1990’s, Micro Machines.  

Wicked Cool Toys’ portfolio includes original IP as well as the master toy licenses for top brands including Pokémon and Cabbage Patch Kids®. 

Micro Machines, a Top-selling line featuring collectible component style “playsets” and miniature vehicles, originally became a hit in the mid-1980’s. 

Casey Collins, General Manager and Senior Vice President of Entertainment and Licensing at Hasbro said, “We are thrilled to be partnering with Wicked Cool Toys, an entrepreneurial toy company that has a proven track record in relaunching classic brands with product innovation and a modern, sophisticated marketing approach.  We are excited to collaborate to introduce Micro Machines to a whole new generation of kids.”

The new line of Micro Machines is expected to hit store shelves in the Fall of Y 2020.

HeffX-LTN’s overall technical outlook for HAS is Bullish to Very Bullish in here

Stay tuned…

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