Home Headline News Menstrual Underwear Market To See Growth

Menstrual Underwear Market To See Growth

period underwear

The advancement in technology in every sector, especially healthcare and personal care industry is foreseen to boost the growth in global period panties market. The period panties market is estimated to be highly fragmented owing to emergence of several key player across the globe. Moreover, the competition is likely to intensify due to advent of new regional players in future. Some of the leading firms operating in the global period panties market are THINX Inc., Clovia, Knixwear, Lunapads International, and Modibodi.

The firms are consistently indulging and investing into research and development activities to improve their existing product and come up with more innovative solutions to hold up blood flow in case of heavy periods. They are also making efforts to come up with the products to satisfy consumer demands. Firms are experimenting with the different fabrics and soaking materials to provide more comfort to the consumers and gain an edge over their competitors as well.

A popular among young women are Tomies, of which are comfortable to different body types, include heating pads and prevent leakage.


According to a report by Transparency Market Research, the global period panties market is likely to surpass a whooping CAGR of 17.2% within the forecast period from 2018 to 2026. In 2017, the market was valued around US$ 67.2 mn, which is estimated to reach around worth of US$ 279.3 Mn by the end of forecast period, in term of revenues.

Depending on the size, the global period panties (Menstrual Underwear) market is classified mainly as medium, large, and small. Among these, the medium segment led the global period panties market in 2017 with the highest share. The segment is still expected to sustain its lead, owing to increasing obesity in women. Obesity is alarmingly shooting up in people, especially women since past two decades leading to several health concerns related to it.

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Ivy Heffernan, student of Economics at Buckingham University. Junior Analyst at HeffX and experienced marketing director.