Many American’s Will Shop at Real Stores this Holiday Season

Many American’s Will Shop at Real Stores this Holiday Season

Many American’s Will Shop at Real Stores this Holiday Season

$DIA, $SPY, $QQQ, $VXX

A recent Gallup survey shows that while a majority of Americans will shop online for holiday gifts, traditional brick-and-mortar stores are not dead.

65% of US adults say they are likely to shop online for Christmas gifts this year, up 12% from 4 years ago and continuing steady growth in this form of shopping over the past 20 years, Gallup reported.

Still, more Americans, 72%, say they are likely to shop at department stores this year, more than any of the other 4 shopping options tested in the survey, Gallup said.

Since Y 2013, Americans’ intention to shop at discount stores has declined by 7 pts to 65%, and it is now tied with online shopping, Gallup said.

Meanwhile, shopping by the 2 least-used means, at specialty stores and via mail order catalogs has held steady.

54% currently indicate they will shop at specialty stores, defined as those that sell only one type of item, such as toys, clothes or jewelry. A smaller 22% say they plan to shop by mail order catalog.

Although online trails department stores in the overall percentage of Americans saying they are at least somewhat likely to do their holiday shopping there, more Americans now say they are very likely to shop online for Christmas gifts (48%) than say they are very likely to shop at department stores (35%).

This indicates a greater probability that Americans will follow through on their intentions to shop online than to shop at department stores, Gallup said.

However, the holiday season is always very important for retailers, but this year promises to be more stressful than usual.

With foot traffic dwindling and more consumers shopping online, brick-and-mortar chains are having to fight harder for customers. Many US retailers are laboring under a mountain of debt, turning the season into a high-stakes fight for survival.

Time is running out for several well-known names at the local mall, some of which may not be around next holiday season, at least not in their present form or in the hands of their current owners.

The US stock and bond market will be closed Thursday and Friday session will end at 1:00p EST

Wednesday, the US major stock market indexes finished at: DJIA -64.65 at 23526.18, NAS Comp +4.88 at 6867.35, S&P 500 -1.95 at 2597.08

Volume: Trade on the NYSE came in at: 669-M/shares exchanged

  • NAS Comp +27.6% YTD
  • DJIA +19.1% YTD
  • S&P 500 +16.0% YTD
  • S&P Mid Cap 400 +11.9%
  • Russell 2000 +11.9% YTD
HeffX-LTN Analysis for DIA: Overall Short Intermediate Long
Very Bullish (0.53) Bullish (0.38) Very Bullish (0.62) Very Bullish (0.58)
HeffX-LTN Analysis for SPY: Overall Short Intermediate Long
Bullish (0.40) Neutral (0.17) Very Bullish (0.52) Very Bullish (0.50)
HeffX-LTN Analysis for QQQ: Overall Short Intermediate Long
Very Bullish (0.62) Very Bullish (0.73) Very Bullish (0.60) Very Bullish (0.53)
HeffX-LTN Analysis for VXX: Overall Short Intermediate Long
Bearish (-0.30) Neutral (-0.04) Very Bearish (-0.53) Bearish (-0.33)

Remember, Thanksgiving is about Family, Not Football and Shopping

Have a Happy Thanksgiving Holiday weekend.

 

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Paul Ebeling

Paul A. Ebeling, polymath, excels in diverse fields of knowledge. Pattern Recognition Analyst in Equities, Commodities and Foreign Exchange and author of “The Red Roadmaster’s Technical Report” on the US Major Market Indices™, a highly regarded, weekly financial market letter, he is also a philosopher, issuing insights on a wide range of subjects to a following of over 250,000 cohorts. An international audience of opinion makers, business leaders, and global organizations recognizes Ebeling as an expert.

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