Ultra-processed foods typically have 5 or more ingredients, many of which are not commonly found in home kitchens.
This describes the Impossible Burger and Beyond Burger, including fake blood processed from genetically engineered yeast to mimic the taste and texture of real beef.
The junk food industry has a new product they are offering in exchange for your health and money. Using strategies to position it as a healthy alternative for natural meat, the industry’s fake meat is just another name for ultra processed food, full of GE (genetically engineered) and pesticide-laden ingredients designed to look as much like meat as possible.
In an effort to get you hooked on it, it is marketed as healthier and better for the environment, which is designed by MadAve to make you to believe you are eating good food, while protecting your local air and water supplies.
The manufacturers are intent on mimicking foods found in nature that they have even genetically engineered “blood” for their fake meat products.
When it comes to Organic offerings, food manufacturers would like you to believe they can improve on nature but, historically, this has been nearly impossible to achieve.
Though the fake meat when dressed with all of the stuff people put on burgers make them think they are really eating meat.
Ultra Processed foods have contributed to the obesity epidemic, rising rates of cardiovascular disease and an increased risk of all-cause mortality.
If you believe ultra processed foods are only found in the junk food aisle, though, it may surprise you to learn that, according to Current Developments in Nutrition, many foods you eat most likely include fake meat ingredients:
“Besides salt, sugar, oils, and fats, ingredients of ultra-processed foods include food substances not commonly used in culinary preparations, such as hydrolyzed protein, modified starches, and hydrogenated or interesterified oils.
Additives whose purpose is to imitate sensorial qualities of unprocessed or minimally processed foods and their culinary preparations or to disguise undesirable qualities of the final product, such as colorants, flavorings, non sugar sweeteners, emulsifiers, humectants, sequestrants, and firming, bulking, de-foaming, anticaking, and glazing agents.”
The Heart and Stroke Foundation of Canada warns you should not be swayed by deceptive marketing tactics using words such as “healthy” and “natural” when you make food choices. Unfortunately, it appears that some consumers believe the advertising promises.
While called a plant-based meat alternative, Beyond Burgers and Impossible Burgers are an ultra processed conglomeration of chemicals, concocted by pulling protein from soy and a few other processed concentrates.
Amy Keating, registered dietitian and Consumer Reports nutritionist, commented:
“… while its starting materials may be plants, the main ingredients are all highly processed concentrates, oils, and flavors. If you want the health benefits of plants, eat them as whole foods with their nutrients and fiber naturally present.”
Adding to the discussion, both Impossible Burger and Beyond Burger have nearly the same amount of total fat and calories as real beef burgers. In addition, both also have much more processed sodium added.
As a MSM reporter pointed out recently:
“If eating more realistic fake meat was about health, the offerings would be far lower in salt content, contain fewer calories and have a bit less dietary fat. None of them do, because the point was never to live up to the marketing of healthier eating. It was to simply act as a smooth replacement for the meat we worried about eating in our day-to-day lives.”
The fake meat industry is riding the coattails of the real risk that CAFOs (concentrated animal feeding operations) pose to the environment and to human health. But, fake meat manufacturers have turned to the laboratory to boost profits and drive sales rather than support sustainable and environmentally friendly Real food production.
Junk food is based on Junk science, or information aimed at driving profits at the expense of your health. The fake meat industry has taken a page from other corporate interests such as the sugar and tobacco industries.
You might have noticed a cycle some producers have used, beginning with hype and marketing and often ending up in a revelation, sometimes years later, that the products are not as healthy as you were told.
The cycle is lucrative and makes more money for companies than subsequent lawsuits drain.
Vaping products, opioids, sugar-based products, traditional cigars and cigarettes and Junk foods are just a few examples of items that have not lived up to the hype and marketing strategies. Meanwhile, billions of Bucks flow from your pockets into manufacturers’ vaults.
As an example, 1 of the claims from the fake meat industry is that their products are sustainable and leave a smaller carbon footprint than that of traditional beef productions.
When compared to CAFO facilities, where animals are often treated inhumanely, the waste damages to air and water supplies and the administration of antibiotics that contribute to widespread antibiotic resistance, they may have something to complain about. But, moving from one broken system to another is not the answer.
Although many people see lab-created meat substitutes as the lesser of 2 evils when compared to the CAFO meat currently dominate the market, altering the natural order of the lifecycle is not the answer.
Analysis on regenerative agriculture have demonstrated holistic herd management as having a positive impact on the environment and producing healthy meat and dairy products.
Ultimately, fake food contributes to the rising number of people who suffer from health conditions related to the foods they eat, such as diabetes, heart disease and obesity.
For health reasons, ecological reasons and your future, skipping meat alternatives and opting for real beef raised using regenerative farming practices is the best food for us.
When you do shop for meat, look for a local Organic farmer or Demeter (biodynamic) and American Grassfed Association (AGA) certifications on the meat. These accreditations designate foods produced under high-quality, sustainable and environmentally sound practices.
Beyond Meat will not live up to it silly valuation, that does not mean Beyond Meat will disappear, but the steam will fade.
When that happens, its stock will continue due South. So, do not be surprised if BYND falls another 30-50% or more once investors realize powerful competitors are coming for its market.
Tick-Tock, once investors wake up to the competition Beyond Meat faces, its stock dives deep.
HeffX-LTN’s overall technical outlook for BYND is Bearish to Very Bearish, there is no strong support for the shares till Zero and the resistance is Strong at 164.76.
The stock finished at 142.99, -5.23 in NY Tuesday
Eat healthy, Be healthy, Live lively