Magic Millions Launches Horseco Exchange for 2018

Magic Millions Launches Horseco Exchange for 2018

Magic Millions Launches Horseco Exchange for 2018

Magic Millions is pleased to announce the launch of Horseco Exchange in Australia for 2018.

The big names are already on board, Arrowfield, Darley, Coolmore, Larneuk, Newgate, Vinery, Aquis, Widden, Swettenham and the platform looks like it will be a huge success.

As the first central platform that allows mare owners to submit their mares to multiple stallion farms, and multiple stallions, Horseco Exchange quickly changed the way farms and owners connected, negotiated and finalised stallion season contracts.

Effective immediately, Horseco Exchange is now open to mare owners in Australia for the 2018 Breeding Season.

With access to over 140 stallions located throughout the Australasian breeding market, it’s never been easier for mare owners in Australia and New Zealand to quickly find and negotiate the best mating possible for the current breeding season.

Best of all, Horseco Exchange is completely FREE to use for mare owners.

Learn More or Submit Your Mare Today


Magic Millions is best known for its showcase Gold Coast Yearling Sale each January. It is the company’s signature sale. However Magic Millions operates its thoroughbred auction house all year round conducting sales in four states of Australia.

Every year Magic Millions catalogues close to 3,000 yearlings across the seven sales that comprise its Yearling Sale Series.

The auction house is the leading producer of stakes winners across Australia, and the number one source of Group One wins over the most recent racing season.

Complementing the Magic Millions Yearling Sale Series, the Magic Millions $11 million plus Race Series was a world first concept that has been developed to make our Gold Coast Raceday one of Australia’s richest, and indeed one of the top ten richest race meetings in the world.

The Star Gold Coast Magic Millions Carnival and Raceday is held over a ten day period annually each January to coincide with the flagship Yearling Sale. Consisting of 26 Magic Millions run or affiliate events, the atmosphere created by the Carnival is an unmistakably unique celebration of the Gold Coast region.

Whilst yearling sales account for the majority of Magic Millions’ sales operations, the second largest event on its sales calendar is a breeding stock sale. Magic Millions conducts a major sale of weanlings, broodmares and race fillies in late May/early June, the number one sale of its type in the Southern Hemisphere.

The other major sale type on the Magic Millions calendar is its two-year-olds in training sale, conducted each Spring, providing buyers the opportunity purchase race-ready young horses.

Horseco Inc. is a multi-faceted holding company focused on providing integrated products and services in the areas of stable management, lead generation, equine health care, and online horse sales. The various Horseco Inc. product lines are distributed via the company’s different brands including Horseco Exchange, Horseco Health and iStable.

As an organization built upon a technology and product delivery platform with over 70,000 hours of development to date, the company is uniquely positioned to bring value, cost savings and innovation to trainers, farms, owners, breeders, and equine care professionals worldwide.

Furthermore, Horseco Inc. maintains a well-rounded management team, Board and advisory group made up of individuals with technology start-up, thoroughbred sales, race track management, private equity and publicly traded company experience.

Horseco currently maintains offices in Springboro, OH, and Lexington, KY, with sales offices expected to open in FL, NY and CA in early 2017.

To learn about the company’s various services please visit the respective product brands below.

  • Horseco Exchange | The industry’s first marketplace where “Stallions & Mares Compete – for Each Other”.
  • iStable | The most robust stable management and client communication portal in the industry.
  • Horseco Sales | Auction platform that fills the gap currently not covered by traditional brick and mortar sales companies (coming 2017).
  • Horseco Health | Wound & skin care, gastrointestinal health and other bio-tech developed equine care products.

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S. Jack Heffernan Ph.D. Funds Manager at HEFFX holds a Ph.D. in Economics and brings with him over 25 years of trading experience in Asia and hands on experience in Venture Capital, he has been involved in several start ups that have seen market capitalization over $500m and 1 that reach a peak market cap of $15b. He has managed and overseen start ups in Mining, Shipping, Technology and Financial Services.

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